Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
Read More
Kellogg Executive MBA Program
Elective Courses
Recent Executive MBA students have selected from among the following sample electives:
Advertising Strategy examines approaches to developing, evaluating and managing advertising strategy. The course follows the structure of an advertising campaign, beginning with targeting and positioning, followed by media analysis and creative strategy implementation. The course concludes with a discussion of strategies for managing client-agency relations.
Analytical Decision Modeling focuses on structuring, analyzing and solving decision-problems spreadsheets. Problems involving optimal resource allocation and risk analysis are studied through applications in operations, finance and marketing. Some decision analysis, data analysis and forecasting is also covered. The course assumes working knowledge of Microsoft Excel.
Business Marketing focuses on the marketing of products and services to firms, institutions and governments, with special emphasis on assessing customer value in business markets and how to build and sustain working relationships with reseller firms and customer firms.
Entrepreneurial Finance teaches prospective entrepreneurs the fundamentals of entrepreneurship with a focus on finance. Topics include pro forma development and review, business valuation models, cash flow analysis and raising capital.
Game Theory studies strategic interaction and conflict resolution in competitive and cooperative environments. Principles of strategic reasoning and related mathematical formulas are taught through real-life examples and in-class games, giving students an edge in external business competition and in internal organization management.
Global Initiatives in Management combines classroom study with a 12-day research trip abroad to observe overseas business operations firsthand and to meet with industry executives and political leaders.
International Finance studies international financial instruments, markets and institutions. Topics include the nature of foreign-exchange risk, determination of exchange and interest rates, management of foreign-exchange risk with forwards and options, evaluation of international investments, exchange rate forecasting, the anatomy of currency crises, and current issues in international finance.
Investment Tools focuses on key concepts related to capital markets. The course covers basic portfolio theory and its implications for security pricing (CAPM), mutual fund performance evaluation and asset allocation, derivative securities and risk management.
Managing Price and Value Perceptions provides a integrated framework for studying pricing and customer value from both a theoretical and empirical perspective. Analysis of several field experiments will provide students with a deeper understanding of both consumer behavior and managerial strategies.
Marketing Channels analyzes marketing channels from economic, social and political viewpoints. Topics include the management of relationships within and among organizations in a distribution system, the formation of channel systems and methods of channel coordination, power and conflict among channel members, and the management of certain channel system forms.
Securities Analysis combines economic analysis and institutional knowledge (i.e. accounting, taxes) to estimate the value of securities. Topics include valuation consequences of corporate earnings and analyst earnings forecasts, valuation of target and bidder corporations in corporate mergers, and bankruptcy.
Strategic Issues in Commodity Industries introduces students to state-of-the-art models for the analysis of commodity markets. These include powerful frameworks for forecasting price trends, incorporating real options and herd behaviors in pricing models, and economic drivers of public policies and regulations.
Wall Street, Hedge Funds and Private Equity focuses on the role that investment banks, LBO funds and hedge funds play in the M&A and corporate finance markets and their influence on corporate governance. Competition between investment banks, LBO funds and hedge funds will be considered in terms of resulting threats to and opportunities for corporations.
Advertising Strategy examines approaches to developing, evaluating and managing advertising strategy. The course follows the structure of an advertising campaign, beginning with targeting and positioning, followed by media analysis and creative strategy implementation. The course concludes with a discussion of strategies for managing client-agency relations.
Analytical Decision Modeling focuses on structuring, analyzing and solving decision-problems spreadsheets. Problems involving optimal resource allocation and risk analysis are studied through applications in operations, finance and marketing. Some decision analysis, data analysis and forecasting is also covered. The course assumes working knowledge of Microsoft Excel.
Business Marketing focuses on the marketing of products and services to firms, institutions and governments, with special emphasis on assessing customer value in business markets and how to build and sustain working relationships with reseller firms and customer firms.
Entrepreneurial Finance teaches prospective entrepreneurs the fundamentals of entrepreneurship with a focus on finance. Topics include pro forma development and review, business valuation models, cash flow analysis and raising capital.
Game Theory studies strategic interaction and conflict resolution in competitive and cooperative environments. Principles of strategic reasoning and related mathematical formulas are taught through real-life examples and in-class games, giving students an edge in external business competition and in internal organization management.
Global Initiatives in Management combines classroom study with a 12-day research trip abroad to observe overseas business operations firsthand and to meet with industry executives and political leaders.
International Finance studies international financial instruments, markets and institutions. Topics include the nature of foreign-exchange risk, determination of exchange and interest rates, management of foreign-exchange risk with forwards and options, evaluation of international investments, exchange rate forecasting, the anatomy of currency crises, and current issues in international finance.
Investment Tools focuses on key concepts related to capital markets. The course covers basic portfolio theory and its implications for security pricing (CAPM), mutual fund performance evaluation and asset allocation, derivative securities and risk management.
Managing Price and Value Perceptions provides a integrated framework for studying pricing and customer value from both a theoretical and empirical perspective. Analysis of several field experiments will provide students with a deeper understanding of both consumer behavior and managerial strategies.
Marketing Channels analyzes marketing channels from economic, social and political viewpoints. Topics include the management of relationships within and among organizations in a distribution system, the formation of channel systems and methods of channel coordination, power and conflict among channel members, and the management of certain channel system forms.
Securities Analysis combines economic analysis and institutional knowledge (i.e. accounting, taxes) to estimate the value of securities. Topics include valuation consequences of corporate earnings and analyst earnings forecasts, valuation of target and bidder corporations in corporate mergers, and bankruptcy.
Strategic Issues in Commodity Industries introduces students to state-of-the-art models for the analysis of commodity markets. These include powerful frameworks for forecasting price trends, incorporating real options and herd behaviors in pricing models, and economic drivers of public policies and regulations.
Wall Street, Hedge Funds and Private Equity focuses on the role that investment banks, LBO funds and hedge funds play in the M&A and corporate finance markets and their influence on corporate governance. Competition between investment banks, LBO funds and hedge funds will be considered in terms of resulting threats to and opportunities for corporations.
