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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
Apoma Alejandro Poma '05
Managing Director
Grupo Poma

Kellogg Executive MBA Program

Beyond the Classroom
Expert insight
At Kellogg, opportunities to share practical knowledge are not confined to the classroom. Top program faculty deliver special presentations on social responsibility, board service and other topics in the Academic Enrichment Series, programming designed to complement your formal study. Students also learn directly from the experts in the Lunchtime Speaker Series, and from each other in the Business Card Series, during which students assume the role of guest speaker, presenting their own work to their classmates.

William Weldon
Bill Weldon, CEO of Johnson & Johnson, has appeared as a guest speaker to EMBA audiences.
Photo © Chris Guillen
Speaker Series

Balancing theory and practice is characteristic of the Kellogg School, which encourages EMBA students to take advantage of the school’s close ties to the business community. Faculty and participants invite leaders of industry, government and nonprofit organizations, to speak at luncheon seminars and commencement. Recent guest speakers include William Weldon, chairman and CEO, Johnson & Johnson Inc.; Jeffrey R. Immelt, president and chairman, General Electric Co.; Frederic Brace, executive vice president and CFO, United Airlines; Mike Moskow, president, Federal Reserve Bank of Chicago; Kathi P. Seifert, retired executive vice president, Kimberly-Clark Corp.; William Daley, former U.S. Secretary of Commerce; Allan “Bud” Selig, commissioner of Major League Baseball; and Pam Strobel, vice chairman, Exelon. The speakers have discussed such diverse topics as international growth, corporate diversity, corporate change, consumer behavior and international financial markets.

Sponsor’s Event
In order to thank them for supporting students in the Kellogg Executive MBA Program, sponsors are invited to campus each year for a full day of academic content. Sponsors enjoy learning some of the latest management insights taught by the same top faculty who teach in our EMBA programs. Class sessions occur throughout the day, and then sponsors join students for a luncheon as well as a cocktail reception at the end of the day.

Partners' Program
Spouses, partners and significant others form a key part of the support system that allows EMBA students to have a satisfying, successful program experience. In recognition of their role, EMBA partners are invited to certain academic events and to social outings. Students and their partners together attend lectures, lunches, dinner dances and events planned by the class social committee.

Business Card Series
The Executive MBA Program’s Business Card Series gives students the chance to present current or past professional challenges to their peers. Sessions take place during lunch periods or immediately following classes, and topics are often directly relevant to subjects covered in class. The series is another opportunity for EMBA Program participants to network and to gain a deeper understanding of other industries. Classmates have a chance to provide feedback about the issues presented, which often proves valuable and insightful.

Building a better tomorrow
Kellogg Executive MBA students and alumni are valuable assets to their communities. Some lead nonprofit organizations and others lend their expertise to community businesses (for-profit and nonprofit) via membership on boards of directors. Others serve on their classes’ social services committees, where they help local organizations flourish. One committee recently applied the skills its members had gained from an operations management course at Kellogg to build a better business plan for the Greater Chicago Food Depository. The future of business depends on strong communities and sustainable practices. The Kellogg School’s philosophy advocates social responsibility, a theme that suffuses our curriculum, and one that our students, faculty and staff embrace. It’s also a reason the Kellogg culture is unlike any other.