Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Kellogg Executive MBA Program
Advanced Courses
Accounting for Management Planning and Control details the use of financial information in management. Topics include profitability and performance measurement and activity-based management and decision support.
Corporate Governance (.5 credit) defines the duties and responsibilities of board membership. This course describes the way corporate governance operates in today’s challenging business environment, as well as what it means to be an effective board member in such a climate.
Creating and Managing Strategic Alliances examines the theory and practice of strategic alliances such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia.
Economics of Competition prepares students to diagnose the determinants of an industry’s structure and formulate rational, competitive strategies for coping with that structure.
Law and the Corporate Manager concerns U.S. business law (state and federal). Topics include shareholders’ rights; director’s and officer’s liability and fiduciary responsibility; mergers, acquisitions and takeovers; and securities regulation.
Macroeconomics studies national and global economic activity. The course focuses on the effects of fiscal and monetary policies on GNP, interest rates, unemployment and inflation.
Management of Organizational Change provides knowledge that will help students diagnose and implement organizational change.
Marketing Strategy examines strategies over the product lifecycle including growth strategies, strategies for mature and declining markets, and defensive strategies.
Negotiation Strategies teaches the art and science of achieving objectives in interdependent relationships, both inside and outside the company. Students practice cross-cultural negotiation, dispute resolution, coalition formation and multiparty negotiations, extremely competitive negotiations, and negotiating via information technology.
Operating Strategies for the General Manager (.5 credit) explores economic principles of business strategy and develops an analytic framework for identifying and evaluating alternative strategies.
Special Topics in Marketing addresses three key areas: the future of marketing, sales-force management and marketing services to “nanosecond customers.” The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors.
Strategic Crisis Management provides conceptual tools for managers in high-pressure, complex crisis situations. Topics include management and media, dealing with activists and interest groups, and surviving legal, legislative and regulatory challenges.
Strategic Financial Management examines financial management theory and cases. Students use valuation skills to determine the cost of capital, financing and operating issues faced by the firm.
Corporate Governance (.5 credit) defines the duties and responsibilities of board membership. This course describes the way corporate governance operates in today’s challenging business environment, as well as what it means to be an effective board member in such a climate.
Creating and Managing Strategic Alliances examines the theory and practice of strategic alliances such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia.
Economics of Competition prepares students to diagnose the determinants of an industry’s structure and formulate rational, competitive strategies for coping with that structure.
Law and the Corporate Manager concerns U.S. business law (state and federal). Topics include shareholders’ rights; director’s and officer’s liability and fiduciary responsibility; mergers, acquisitions and takeovers; and securities regulation.
Macroeconomics studies national and global economic activity. The course focuses on the effects of fiscal and monetary policies on GNP, interest rates, unemployment and inflation.
Management of Organizational Change provides knowledge that will help students diagnose and implement organizational change.
Marketing Strategy examines strategies over the product lifecycle including growth strategies, strategies for mature and declining markets, and defensive strategies.
Negotiation Strategies teaches the art and science of achieving objectives in interdependent relationships, both inside and outside the company. Students practice cross-cultural negotiation, dispute resolution, coalition formation and multiparty negotiations, extremely competitive negotiations, and negotiating via information technology.
Operating Strategies for the General Manager (.5 credit) explores economic principles of business strategy and develops an analytic framework for identifying and evaluating alternative strategies.
Special Topics in Marketing addresses three key areas: the future of marketing, sales-force management and marketing services to “nanosecond customers.” The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors.
Strategic Crisis Management provides conceptual tools for managers in high-pressure, complex crisis situations. Topics include management and media, dealing with activists and interest groups, and surviving legal, legislative and regulatory challenges.
Strategic Financial Management examines financial management theory and cases. Students use valuation skills to determine the cost of capital, financing and operating issues faced by the firm.
