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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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I have a Kellogg MBA
A. Salman Amin A. Salman Amin ’85
Executive VP Global Sales and Marketing
PepsiCo

Kellogg Executive MBA Program

Courses and Curriculum
Students working together
Photo © Nathan Mandell
“Core” and “advanced” courses give students a firm grasp on the tools of general management, providing innovative techniques for solving managerial problems. At the same time, the curriculum is flexible enough to allow participants to pursue special areas of interest by choosing “elective” courses at one of the Kellogg School’s Global Partner Institutions.