News & Events

When a for-profit business infuses its brand with patriotism


4/20/2017 - Article discusses the effectiveness of tying a for-profit business to the notion of patriotism, quoting Professor Tim Calkins, “It’s a way to differentiate yourself from the competition and connect with consumers. When you buy brands that are doing good things, not only are you helping an important cause, you feel good about yourself and the brand reflects well on you.”