NORTHWESTERN UNIVERSITY
  • About Kellogg
  • Programs
  • Faculty & Research
  • Global
  • News & Events
  • Support Kellogg

‘Opportunities take flight’

The 2012 Kellogg India Business Conference highlights the strategies Indian firms are using to promote innovation

Start me up: Esther Choy ’09

Through her firm Leadership Story Lab, Choy unlocks the power of storytelling to help clients forge a deep connection with their audiences

2012 Kellogg Innovation Network Prize

Teams from across Northwestern University will compete for $100,000 at the upcoming KIN Global Summit

Kellogg Family Enterprise Leadership Award

James B. Ethier, chairman and CEO of Bush Brothers & Co., is lauded for his ‘brave and unbelievably collaborative leadership’

2012 Kellogg Turnaround Management Conference

A successful turnaround starts with a ‘healthy appreciation’ for a company’s struggles, says Antony Ressler, co-founder of Ares Management

News & Events

Twentysomethings Use Super Bowl to Boost Careers


2/2/2012 - From the article: The massive size of the Super Bowl audience can supercharge an ad career, said Tim Calkins, 46, a professor of marketing at the Kellogg School of Management at Northwestern University. Those new to marketing can play to the desire of advertisers to link a TV ad with a presence on the Web, he said. "Every Super Bowl ad now is paired with a website, a Facebook page and an email campaign," said Calkins. "If you're a new creative person those can be great opportunities to produce something original."
View Recent NewsView Archive
| More