A Better Way to Build a Lithium Ion Battery? – 04/30/13
The article profiles SiNode Systems, a clean tech startup led by Kellogg students Guy Peterson, Samir Mayekar and Nishit Mehta. The SiNode team, which won the grand prize at the Rice Business Plan competition commercialized an anode for lithium-ion batteries that allows the battery to charge more quickly and hold a charge longer than current technology.
Portland Press Herald
Portland crafts slogan to put city 'on the map' – 04/30/13
Clinical Professor of Marketing Tim Calkins discusses the challenges of creating a branding campaign for a city. From the article: "It's incredibly important for a city to develop a brand. It really does have an impact on attracting business and tourism," Calkins said. "The challenge is that so many things can shape a city that it's difficult to sum it up in a few words. There's a real tendency to come up with a slogan that's broadly appealing, but broadly appealing often becomes watered down and difficult to distinguish."
Boeing stays aloft despite troubles with 787 – 04/28/13
Clinical Professor of Management and Strategy Aaron Gellman comments on how battery issues with Boeing's new Dreamliner will impact the company's business in the long term. From the article: "Five years from now this will all be forgotten," said Aaron Gellman, an aviation expert at Northwestern University.
Bloomberg Businessweek (Getting In Blog)
The true value of the MBA alumni network – 04/24/13
Associate Dean of Corporate Partnerships Roxanne Hori writes about the importance of a strong alumni network in choosing an MBA program.
Oprah Winfrey, Book Critic – 04/24/13
Assistant Professor of Management and Strategy Craig Garthwaite comments on his research that explores the effects of endorsements by Oprah Winfrey in the publishing industry.
Kellogg implements new tablet program – 04/22/13
The article explores an initiative led by Kellogg student Sam Sung `13 in partnership with Kellogg administration to pilot the use of tablets and other technology in a classroom setting.