HotelMarketing.com
The power of purple pricing – 06/07/13
The article highlights the "purple pricing" system developed by Professor of Managerial Economics and Decision Sciences and Sandeep Baliga and Charles E. and Emma H. Morrison Professor of Economics Jeff Ely, in which ticket prices for Northwestern athletic events are adjusted based on demand and ticket purchasers receive a refund for the difference between what they paid and the final low price for a ticket.
The Times of India
New CEO reiterates P&G's $1bn India investment plan – 06/07/13
Professor Emeritus of Accounting Information and Management Bala Balachandran comments on the reappointment of A.G. Lafley as CEO of Procter & Gamble. From the article: "It is not true that P&G did not know the value of AG Lafley or Bob McDonald. Time, market forces, competition and product dominations change and need different people with different skills at different times," said Bala Balachandran, J L Kellogg distinguished professor of accounting and information management, Northwestern University. Balachandran said business models change and in these days of intense competition, organizations cannot have one model.
Inc.com
Can an Email a Day Make You Happier? – 06/06/13
The article highlights the Kellogg Insight article "Maximizing Happy," which is based on research by Assistant Professor of Marketing Kelly Goldsmith and Assistant Professor of Research David Gal that explores how self-behavior monitoring can help boost happiness and other intangible goals.
Bloomberg Businessweek (Getting In blog)
Two Words That Go a Long Way – 06/05/13
Associate Dean of Corporate Partnerships Roxanne Hori writes about the importance of expressing gratitude, whether to job interviewers and networking contacts or to faculty, family and friends who support and impact the MBA experience.
Bloomberg Businessweek (Getting In blog)
No Mini-Fridge Left Behind: MBA's Business Recycles Dorm Room Junk – 06/04/13
The article profiles Move In Move Out, a nonprofit startup founded by founded by Steven To `13, Christina Wang, ’13, and Narumol Jamsai, ‘13. The organization collects unneeded items from graduating students as they move out of dormitories, and resells the them to incoming students in the fall with proceeds going to charity.
Bloomberg Businessweek (Getting In blog)
More B-School Deans Should Be Meteorologists – 06/03/13
The article notes Dean Sally Blount's experience in both the corporate and higher education worlds as an asset in her role as dean.
Healthcare Financial Management Association
A Statewide Partnership for Reducing Readmissions – 06/01/13
The article highlights notes an ROI calculator being developed by the Kellogg School and the Feinberg School of Medicine to define the value of reductions in hospital readmissions.
B to B
At the BMA: Time for truce in sales-marketing 'war' – 05/31/13
The article highlights S.C. Johnson & Son Professor of International Marketing Philip Kotler's presentation of a session entitled “Ending the War Between Sales and Marketing: New Battlefields or a Lasting Truce?” at the 2013 Global Business Marketing Association Conference. From the article: Kotler said that while marketing originally existed to provide sales with collateral material and awareness-raising ads, an imbalance arose as CMOs increasingly took their seats at the C-suite table. “Before, marketing was seen as a service function, and no one thought it should be participating in company strategy,” Kotler said. As a result of that change, he said, CMOs are now taking more direct control of the “four Ps”—product, place, price and promotion—while blending in new media with their traditional awareness campaigns.
Daily Northwestern
Kellogg nonprofit looks to resell students' secondhand belongings – 05/30/13
The article profiles Move In Move Out, a nonprofit startup founded by founded by Steven To, `13, Christina Wang, ’13, and Narumol Jamsai, ‘13. The organization collects unneeded items from graduating students as they move out of dormitories, and resells the them to incoming students in the fall with proceeds going to charity.
