Thank you to everyone who helped make the 2008 Kellogg Marketing Conference a success. We look forward to seeing you again next year!

Customers today are equipped with a greater degree of knowledge and sophistication with regard to the goods and services that they choose to purchase. In order to remain competitive, companies must also become more sophisticated in their approach to marketing and the innovation process. Traditional marketing frameworks still form the cornerstone of most marketing programs, but have been increasingly adapted to meet the challenges brought on by today's empowered consumers.

The 2008 Kellogg Marketing Conference, Breaking the Rules, took a closer look at the role these classic frameworks play in today's marketing landscape.