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Thank you to everyone who helped make the 2009 Kellogg Marketing Conference, "Consumer 2.0," a success. We look forward to seeing you again next year!
Videos from the 2009 Kellogg Marketing Conference
Note: Videos require a Northwestern University user ID and password. As such, the videos are only available for student/alumnus viewing. We apologize for the inconvenience.
Friday, January 23rd
MBA Update Lecture I: Walter Herbst, Clinical Professor of Marketing, Kellogg School of Management & Clinical Professor of Mechanical Engineering, McCormick School of Engineering.
Student Access |
Alumnus Access
MBA Update Lecture II:
Eric Leininger, Lecturer of Marketing, Kellogg School of Management & Corporate Senior Vice President, McDonald's Corporation.
Student Access |
Alumnus Access
Practicum Session: Greg McCormick, Vice President of Sales Strategy, Consumer Health Care, Johnson & Johnson.
Student Access |
Alumnus Access
Keynote Address:
Rory Finlay, Senior Vice President & Chief Global Marketing Officer Beam Global Spirits & Wine.
Student Access |
Alumnus Access
Saturday, January 24th
Keynote Address I:
Mike Mickunas, Global Vice President, Consumer Insights, Kellogg Company.
Student Access |
Alumnus Access
Keynote Address II:
Joe Kennedy, President & Chief Executive Officer, Pandora Media, Inc.
Student Access |
Alumnus Access
Panel Discussions:
» When Your Customers’ Cause Becomes Your Own: Cause Marketing & Social Responsibility.
Student Access | Alumnus Access
» Reframing Brands for the International Consumer.
Student Access | Alumnus Access
» Letting Go: When Consumers Control the Message.
Student Access | Alumnus Access
» When Niche Brands Go Mainstream.
Student Access | Alumnus Access