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Panels
| India's Marketing (R)evolution: Thinking Back and Forging Ahead |
With the rise of the Indian economy, numerous domestic and multinational companies have targeted the heterogeneous Indian consumer for everything from soap and cell phones to cars and education. Needs and wants in India have changed, as has the buying power of its consumers. Products are finding new distribution channels, and their promotion new communication channels. New products and services have entered the Indian market only to have become commoditized instantly. To succeed, marketers and advertisers have had to redefine the interaction between companies and the astute Indian consumer. Conversely, as Indian firms are increasingly playing in the global arena, they have to contend with the perception of India and Indian firms abroad. This panel hosts marketing and branding experts who have experienced this revolution firsthand. They will discuss how Indian marketing and advertising practices continue to evolve, what it will take to reach the Indian consumer, and how to build the Indian brand globally.
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| Indian Hospitality: Heritage Meets the New World |
There is a Sanskrit saying, "Atithi Devo Bhava," or "the guest is truly God," which succinctly describes how serious Indians are about hospitality. It is a reflection of their family, culture, and country. Today India transcends beyond just a key destination for its excellence in technology. It is a combination of breath-taking sights and sounds, and world-class products and services in the hospitality sector. Indian tourism is growing at an impressive rate, and the hotel and airline companies are some of the world’s best. Indian hospitality companies are ramping up their global presence while remaining true to their philosophy. This panel will explore the opportunities and challenges brand India faces as the hospitality industry markets its services aggressively within India and around the globe.
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| India's Media & Entertainment Industry: The World's Window to India |
The Indian media and entertainment industry is uniquely positioned to shape the world’s perspective of India and Indians. Bollywood is commonly rumored to be twice as big as Hollywood and there are more readers of English language newspapers in India than anywhere in the world. With the demands of a flourishing middle class and a growing Indian diaspora, the industry is undergoing an exceptional transformation. Media channels for entertainment and news have multiplied. Print, online, or broadcast – outlets for news and journalism are exploding and so is the competition. Indian TV programs and movies are increasingly seen and marketed around the world, while the industry is attracting the attention of international media houses. With an increasing number of eyeballs on Indian media, domestically as well as globally, what role does this industry play in promoting the best of India to the world? Can the industry bring positive social change within India?
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| Reflections and Closing Remarks |
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