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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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Kellogg Doctoral Program

Marketing
Tonya Williams
Tonya Williams
"The scope and pace of change in our global community presents amazing opportunities for scholars pursuing new knowledge. My interests, inspired by academic research and my experience in corporate America, lie in the midst of a complex set of consumer issues that are best examined through a multidisciplinary lens. I am excited to be a part of the Kellogg Marketing Department. Both the faculty and the students represent diverse theoretical interests and methodological savvy, providing a rich environment for a scholar in training."
Photo © Nathan Mandell
The Kellogg School's Marketing Department, renowned for its contributions to the field of marketing both with its groundbreaking research and doctoral student training, is regarded as one of the finest marketing programs in the world. Doctoral students are expected to continue this tradition of scholarship as future faculty members at leading universities.

The Marketing PhD program centers on research, with emphasis on the interplay between theory development and empirical analysis. The program is designed to develop the theoretical knowledge and methodological skills necessary for students to become successful, productive researchers. Students are expected to engage actively in research projects throughout their entire graduate program.

To read more please visit the PhD Program overview on the Marketing Department Web site.