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Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

Why Inventors Become Entrepreneurs Daniel Spulber

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Kellogg School of Management

The Kellogg School’s Management and Organizations and Marketing departments comprise of faculty whose research is focused on the behavioral sciences within a business context. Learn about the research interests of Kellogg’s faculty through the Faculty Experts Guide. In addition, Kellogg Insight brings our faculty’s latest research to readers each month.

In this supportive research culture, Kellogg offers a wide array of research resources in addition to training and support through Kellogg’s Research Support Group. Kellogg also has 25 research centers and two behavioral labs that both faculty and PhD students utilize.


Behavioral Labs at Kellogg

Several subject pools are available to facilitate behavioral research at Kellogg, including two lab-based pools (one for Marketing and Experimental Economics, and another for Management and Organizations) and an Internet-based subject pool (Kellogg e-Lab). Whereas the lab-based subject pools comprise mainly Northwestern undergraduates, the Internet-based pool comprises of adults nationwide. These subject pools are centrally managed by Sona’s online software system. Laboratory facilities at Kellogg include large rooms and computer and video-equipped cubicles that are shared by faculty and students. More information about Kellogg’s behavioral labs and subject pools is found in this research guide.

Kellogg students also have access to behavioral research labs and resources available through Communication Studies, Psychology, Sociology, Integrated Marketing Communications and the School of Law.


Department of Management and Organizations 

The Management and Organizations (MORS) department is dedicated to understanding the behavior of people and groups in organizations and how companies interact with their social and economic environments. The department is interdisciplinary in orientation, drawing on sociology, psychology, anthropology and political science. It celebrates theoretical creativity and methodological pluralism.

MORS faculty are known for groundbreaking research in corporate governance, judgment and decision making, negotiations, networks and alliances, strategic adaptation and change, ethical behavior and social responsibility, and team and group processes. Several of our professors received their PhD training in social psychology or pursue research programs in this discipline.

To further illustrate the close research relationship that MORS faculty has with the Sociology Department, we offer a joint PhD Program in Management and Organizations and Sociology.

Research Faculty


Department of Marketing

Marketing as a scholarly discipline draws on psychology and economics to understand the many ways that companies, governments and other organizations provide value to their clients. The Kellogg School’s Marketing Department is renowned for its contributions to the field of marketing, both with its groundbreaking research and doctoral student training. The marketing Ph.D. program involves multidisciplinary training in both behavioral (rooted to psychology, sociology, etc.) and quantitative (rooted to economics, statistics, etc.) approaches.

Faculty research interests include consumer behavior, judgment and decision making, motivation and emotion, brand management, marketing strategy and policy, and analytical and empirical marketing modeling.

Research Faculty