Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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If you have any questions about ordering cases, please contact cases@kellogg.northwestern.edu.
To place an order, please complete this form and click the "Submit" button at the end to send it to the Kellogg School of Management at cases@kellogg.northwestern.edu.
Any case with a product number beginning with KEL is available through Harvard Business School Publishing.
Permission to reprint the requested materials will be valid once you have received an invoice (or receipt if payment is made by credit card or check) from the Kellogg School. Checks should be made payable to The Kellogg School of Management and mailed with a copy of the invoice.
If you have any questions about ordering cases, please contact cases@kellogg.northwestern.edu.