Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
Weston Nurseries Inc.(A)
Case Number: 5-105-002(A), Year Published: 2004
HBS Number: KEL147
Authors: John Ward; Brian Colton
Key Concepts
Family Business, Corporate Governance, Entrepreneurship, Leadership, Crisis Management, Succession Planning
Abstract
Brothers in a multi-generation family business engage in a power struggle and the board must decide on a new leadership strategy.
Number of Pages: 18
Extended Case Information
Teaching Areas: Entrepreneurship, Family Business, Management, Organizational Behavior, Strategy
Geographic: East Coast United States
Industry: Plant Nursery
Organization Name: Weston Nurseries
Organization Department: Board of Directors
Organization Size: Medium
Decision Maker Position: Board
Decision Maker Gender: Male
Year of Case: 2002
Ordering Information
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