Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
Clemens Family Corporation (A): The Struggle from Family First to Business First
Case Number: 5-104-012(A), Year Published: 2004
HBS Number: KEL115
Authors: John Ward; Christina N Goletz
Key Concepts
Family Business, Organizational Change, Family Owner's Council, Governance, Company / Board Reorganization, Succession Planning
Abstract
Case A shows how a regional family company, threatened by national competition, needs to make changes to its structure and way of doing business or face extinction or sale. Case B shows the steps the business takes to make it succeed, including restructuring that involves eliminating long-time family managers and planning for succession. Case C shows post-transition successes and areas that still need work.