Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
Weston Nurseries Inc.(B)
Case Number: 5-105-002(B), Year Published: 2004
HBS Number: KEL148
Authors: John Ward; Brian Colton
Key Concepts
Family Business, Change Management, Conflict Management, Leadership, Management Style, Succession Planning
Abstract
A non-family board member of a multi-generation family business is tapped as CEO during a leadership crisis.