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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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Case Detail

Case Summary

Weston Nurseries Inc.(B)

Case Number: 5-105-002(B), Year Published: 2004

HBS Number: KEL148

Authors: John Ward; Brian Colton

Key Concepts

Family Business, Change Management, Conflict Management, Leadership, Management Style, Succession Planning

Abstract

A non-family board member of a multi-generation family business is tapped as CEO during a leadership crisis.

Number of Pages: 7

Extended Case Information

Teaching Areas: Family Business, Management, Organizational Behavior

Geographic: East Coast United States

Industry: Plant Nursery

Organization Name: Weston Nurseries

Organization Department: Board of Directors

Organization Size: Medium

Decision Maker Position: Board member

Decision Maker Gender: Male

Year of Case: 2002

Ordering Information

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