Kellogg INSIGHT
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Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
Thomas Mann’s Buddenbrooks: The Decline of a Family
Case Number: 7-404-750, Year Published: 2005, Revision Date: August 31, 2009
HBS Number: KEL284
Authors: John Ward; Carol Adler Zsolnay
Key Concepts
Family Business, Succession, Succession Planning, Intermingling Family and Business Money, Supporting Adult Offspring, Competition
Abstract
The case looks at Thomas Mann’s fiction novel Buddenbrooks and traces the family business trajectory of the family at the center of the novel. Many family business issues are raised, including succession, intermingling of family and business money, supporting adult offspring, and competition.
Is the saying “from shirtsleeves to shirtsleeves” inevitable in a multi-generation family business?
Number of Pages: 6
Extended Case Information
Teaching Areas: Family Business
Geographic: Germany
Organization Name: Buddenbrooks
Organization Size: Small
Decision Maker Gender: Male
Year of Case: 1800s
Ordering Information
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