Kellogg INSIGHT
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Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
The Murugappa Group: Centuries-Old Business Heritage and Tradition
Case Number: 5-104-011, Year Published: 2004
HBS Number: KEL121
Authors: John Ward; Carol Adler Zsolnay
Key Concepts
Family Business, International Business, Succession Planning, Corporate Governance, Organizational Planning / Strategy, Professional Non-family Management, Management Development
Abstract
A successful five-generation family business group in India separates its ownership role from its operational management role to meet the needs of a more global economy. This includes hiring professional non-family managers of business units and including non-family directors on the corporate board.
Number of Pages: 28
Extended Case Information
Teaching Areas: Family Business
Geographic: India
Industry: Manufacturing, Agriculture, Financial Services
Organization Name: Murugappa Group
Organization Department: Executive Offices / Corporate HQ
Organization Size: Large
Decision Maker Position: Corporate Board and CEO / Managing Director
Decision Maker Gender: Male
Year of Case: 2000
Ordering Information
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