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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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Case Detail

Case Summary

The Oberman Family and Omeda Communications Inc.

Case Number: 5-105-003, Year Published: 2006

HBS Number: KEL293

Authors: John Ward; Elly Andriopoulou

Key Concepts

Succession Planning, Change Management, Entrepreneurship, Family Business, Corporate Governance, Strategic Planning

Abstract

How should this successful, entrepreneurial family business plan for leadership, ownership, and governance succession to the next generation?

Number of Pages: 16

Extended Case Information

Teaching Areas: Entrepreneurship, Family Business

Geographic: Midwest United States

Industry: Database Management

Organization Name: Omeda Communications

Organization Department: Management

Organization Size: Medium

Decision Maker Position: President

Decision Maker Gender: Male

Year of Case: 2001

Ordering Information

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