Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Case Detail
Case Summary
The Oberman Family and Omeda Communications Inc.
Case Number: 5-105-003, Year Published: 2006
HBS Number: KEL293
Authors: John Ward; Elly Andriopoulou
Key Concepts
Succession Planning, Change Management, Entrepreneurship, Family Business, Corporate Governance, Strategic Planning
Abstract
How should this successful, entrepreneurial family business plan for leadership, ownership, and governance succession to the next generation?