Dr. Joan Zielinski, who holds a Ph.D. in Marketing, combines her background as the former Executive Director of the New Jersey State Lottery with extensive experience as a consultant for numerous state lotteries, the pari-mutuel and casino industries, vendors to the gambling industries, and Fortune 500 companies. Her specific areas of expertise are:

• Analysis of current strategic business or marketing issues and problems and development of short- and long-term corporate and marketing strategies,
• Quantitative and qualitative analysis of consumer behavior,
• New business/new market opportunity analysis,
• Statistical analyses, including sales forecasting and trend analysis, and
• Industry due diligence for mergers, acquisitions, and debt restructuring of companies in the lottery, pari-mutuel, and casino industries.

Dr. Zielinski began her career as an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. She taught marketing strategy, consumer behavior, and advertising strategy in both the MBA and Undergraduate programs. She also coordinated and taught in Wharton’s Executive Education Marketing Strategy Seminar. She was later Associate Professor of Marketing and then the head of the Department of Management Consulting at The Graduate School of Management, Rutgers University. At Rutgers, she supervised teams of MBA students in conducting strategic consulting projects for corporate clients (including AT&T, Hoffman-LaRoche, and Matsushita), state government agencies, and non-profit organizations.

Dr. Zielinski served as New Jersey's Lottery Director for two years, and she has since consulted for lotteries in California, Connecticut, Florida, Illinois, Iowa, Kansas, Louisiana, Massachusetts, Nebraska, Virginia, West Virginia, the Atlantic Lottery Corporation (Canada), and the Western Canada Lottery Corporation, as well as for the National Association of State and Provincial Lotteries.

Dr. Zielinski has consulted for vendors to the lottery and casino industries and has also conducted extensive due diligence required for mergers and acquisitions across the various gambling industries. Specific clients include Ladbroke Group (London), Chemical Venture Partners, Chase Capital Partners, Kirkland Investment Corporation, United Gaming, KPMG Peat Marwick, Automated Wagering International/Powerhouse Technologies, Grey Advertising, GTECH Corporation, International Game Technology, Jackpot Enterprises, Atari Games Corporation, Caesar’s World, Circus Circus, Hilton Hotels Corporation, Thoroughbred Racing Industry, Hollywood Park, NYRA, and the United States Trotting Association. In addition to gambling entities, Dr. Zielinski's clients include Avon Cosmetics, AT&T, Australian Federal Government, Citibank, IBM, Maserati USA, PepsiCo, Union Carbide, Warner Lambert, National Public Broadcasting, and a number of dot com companies.

Dr. Zielinski has published over 20 articles on the lottery industry and has been a featured speaker before the North American Association of State and Provincial Lotteries, Association of Racing Commissioners International, Racetracks of Canada, the University of Arizona Race Track Industry Program and its annual Symposium, Harness Tracks of America, and the Washington Journalism Center. She has also testified on various aspects of gambling before state and local governments. From 1986-1991, Dr. Zielinski served on the Board of Directors of the New Jersey Council on Compulsive Gambling.