Song Yao is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University.
Professor Yao's research interests include quantitative marketing, online marketing, auctions, pricing, competitive strategy, and customer management. With a methodological and theoretical orientation of empirical microeconomics, his substantive research focuses on network effects, especially in the context of new media such as online retailing and online advertising. His publications appear in leading academic journals, including Marketing Science.
Professor Yao teaches the MBA elective "Information- and Technology-based Marketing" at the Kellogg School of Management. He also teaches the PhD course “Introduction to Applied Econometrics II.” Prior to joining Kellogg, he taught Marketing Management at Duke University.
Professor Yao received his Ph.D. in Business Administration from Duke University, M.A. in Economics from the University of California, Los Angeles, and B.A. in Economics from Renmin University of China.
- Recent Media Coverage
The Economist Intelligence Unit: Increasing Revenue from Online Auctions—Buyer-seller interactions affect customer value in two-sided markets
Financial Times: Something for the weekend
See all Kellogg in the Media
Education
PhD, 2009, Marketing, Duke University
MA, 2004, Economics, University of California, Los Angeles
CPhil, 2003, Economics, University of California, Los Angeles
BA, 1999, Economics, Renmin University of China, Beijing
Academic Positions
Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2009-present
Grants and Awards
AMA John A. Howard Award for "A Dynamic Model of Sponsored Search Advertising", 2009
Faculty Impact Award for MBA teaching Excellence, 2010
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