RICHARD E. WILSON is a distribution channels strategy specialist and executive educator who works with organizations to accelerate growth and profitability in priority marketplaces. A hallmark of Rick's work is the belief that leading in a market is a verb, not an abstract market position or segmentation scheme.

As a result, he has spent more than twenty years helping clients generate traction in becoming more market-driven, with particular emphasis on the hard work of gathering insights and facts that build stronger customer results and channel partner relationships.

Senior executives find cross-functional initiatives within their organizations difficult, and co-creating deep operating relationships with external customers and channel partners even more perplexing. Rick has a superb track record of providing corporate leaders the ability to facilitate complex, strategic dialogues across otherwise formidable organizational and geographic boundaries, whether externally with customers and channel partners, or internally across critical functional groups. Rick has exceptionally deep functional expertise in developing more productive and growth-oriented distribution systems, and his extensive work in this area covers a broad range of global sectors.

Rick's customer-driven distribution strategy work and management team leadership approach focuses on fresh strategic thinking, new levels of enthusiasm, and - most importantly - shared commitment by all parties involved. He has worked effectively with major manufacturers, distributors, retailers, and industrial key account relationships in North America and most global markets in Asia, Europe, and South America.

Rick is an Adjunct Associate Marketing Professor at The Kellogg School (MBA program), and a guest strategy lecturer at Northwestern University's Allen Center (Executive Education). His main research interest centers on effective value creation across inter-organizational distribution channel systems.