Brian Uzzi
Brian Uzzi

Richard L. Thomas Professor of Leadership and Organizational Change
Co-Director, Northwestern Institute on Complex Systems (NICO)
Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI)
Professor of Industrial Engineering and Management Sciences, McCormick School (Courtesy)
Professor of Sociology, Weinberg College (Courtesy)

Print Overview

Brian Uzzi is a globally recognized scientist, teacher, consultant and speaker on leadership, social networks, data science, artifical intelligence and machine learning. He is the Richard L. Thomas Professor of Leadership and Organizational Change at the Kellogg School of Management, Northwestern University. He also co-directs NICO, the Northwestern Institute on Complex Systems, is the faculty director of the Kellogg Architectures of Collaboration Initiative (KACI), and holds professorships in Sociology at the Weinberg College of Arts of Sciences and in Industrial Engineering and Management Sciences at the McCormick School of Engineering. He has lectured and advised companies and governments around the world and has been on or visited the faculties of INSEAD, University of Chicago, and Harvard University. In 2007-2008, he was on the faculty of the University of California at Berkeley where he was the Warren E. and Carol Spieker Professor of Leadership. He has been awarded 13 teaching prizes and 12 scientific research prizes worldwide.  

His research has been funded by a wide variety of government and private agencies and uses social network science and computational methods to predict outstanding human achievement. His research has appeared in the WSJ, Newsweek, The Economist, The New Yorker, Fortune, other media outlets and TV.  His research spans disciplines and has appeared in the American Sociological Review, Administrative Science Quarterly, Management Science, Strategic Management Journal, American Behavioral Scientist, American Journal of Sociology, Harvard Business Review, Science, The Journal of Physics A: Mathematical and Theoretical, The Proceedings of the National Academy of Sciences, PLOS One, Personality and Social Psychological Bulletin, WWW, and Nature.

Brian has advised and spoken at major organizations and associations in over 30 countries, including the Young Presidents' Organization (YPO), Baker and McKenzie, Deloitte, Pepsico, Kraft, Abbott Labs, UNITE, Total Quality Schools, Hearst Media, ABN AMBRO, CreditSuisse, P&G, McKinsey, the World Bank, U.S. intelligence agencies, Intel, Thomson Reuters, PwC, and other corporations and non-profits worldwide.

Before Kellogg, Brian worked as a management consultant, carpenter, and a musician. He earned his MS in social psychology from Carnegie-Mellon University and a Ph.D. in sociology from The State University of New York at Stony Brook.

To read more about Professor Brian Uzzi's research and teaching, visit his personal web site:

Areas of Expertise
Behavioral Finance
Creativity and Innovation
Social Media
Social Networks

Print Vita
PhD, 1994, Sociology, State University of New York, Stony Brook
MA, 1991, State University of New York, Stony Brook
MS, 1989, Organizational Psychology, Carnegie Mellon University
BA, 1982, Business Economics, Hofstra University

Academic Positions
Faculty Director, Kellogg Architectures of Collaboration Initiative (KACI), Northwestern University, 2013-present
Co-Director, Northwestern Institute on Complex Systems (NICO), Northwestern University, 2007-present
Professor of Industrial Engineering and Management Sciences, McCormick School of Engineering (Courtesy), Northwestern University, 2007-present
Richard L. Thomas Professor of Leadership and Organizational Change, Kellogg School of Management, Northwestern University, 2006-present
Professor of Sociology, Weinberg College of Arts of Sciences (Courtesy), Northwestern University, 2005-present
Professor of Management, Kellogg School of Management, Northwestern University, 2005-present
Warren E. and Carol Spieker Chair in Leadership, Haas School of Business, University of California at Berkeley, 2007-2008
Visiting Professor of Strategy, Graduate School of Business, University of Chicago, 2004-2005
Summer Fellow, Santa Fe Institute, 2003-2003
Summer Fellow, Santa Fe Institute, 2002-2002
Visiting Professor of Strategy and Organization Behavior, INSEAD, 1999-2000
Faculty Fellow, Insitute for Policy Research, Northwestern University, 1998-2000
Associate Professor of Sociology, Weinberg College of Arts of Sciences (Courtesy), Northwestern University, 1996-2004
Associate Professor of Management, Kellogg School of Management, Northwestern University, 1996-2004
Assistant Professor of Sociology, Weinberg College of Arts of Sciences (Courtesy), Northwestern University, 1993-1995
Assistant Professor of Management, Kellogg School of Management, Northwestern University, 1993-1995

Honors and Awards
World Wide Web (WWW) Best Paper Prize, 25th World Wide Web Conference
Star-Nelkin Science, Knowledge and Technology Award, Honorable Mention, American Sociological Association, 2015
Starred Outstanding Paper Award, Conference on Complex Systems, 2015
Professor of the Year, Kellogg Executive MBA Program
Kellogg Alumni Professor of the Year Award, Kellogg School of Management, 2009

Editorial Positions
Referee, Nature Scientific Reports, 2017-2018
Referee, Nature Communications, 2017-2018
Referee, Nature Human Behavior, 2017-2018
Ad-hoc Reviewer, Science
Managing Editor, PNAS
Ad-hoc Reviewer, Nature
Ad-hoc Reviewer, American Journal of Sociology
Ad-hoc Reviewer, Administrative Science Quarterly
Ad-hoc Reviewer, American Sociological Reivew

Print Research
Research Interests
Social Networks, Complexity Theory, Embeddedness, Diffusion

Uparna, Jay, Agnes Horvat, Boleslaw K. Szymanski, Jonathan Bakdash and Brian Uzzi. Forthcoming. Peer-to-Peer Lending and Bias in Crowd Decision-Making. PlosOne.
Fortunato, Santo, Carl T. Bergstrom, Katy Borner, James A. Evans, Dirk Helbing, Stasa Milojevic, Alexander M. Petersen, Filippo Radicchi, Roberta Sinatra, Brian Uzzi, Alessandro Vespignani, Ludo Waltman, Dashun Wang and Albert-Laszlo Barabasi. 2018. Science of Science. Science. 359(6379)
Bessi, Alessandro, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi. 2016. Users Polarization on Facebook and Youtube. PLoS ONE. 11(8)
Whalen, R., Satyam Mukherjee and Brian Uzzi. 2017. Legal Decision Evolution: Temporal Patterns of Precedent Citation & Judicial Opinion Impact. Elon Law Journal. 9: 115-170.
Liu, Bin, Govindan Ramesh and Brian Uzzi. 2016. Do Emotions Expressed Online Correlate with Actual Changes in Decision-Making?: The Case of Stock Day Traders. PLoS ONE. DOI:10.1371/journal.pone.0144945
Romero, Daniel, Brian Uzzi and Jon Kleinberg. 2016. Social Networks Under Stress. Proceedings of the 25th International World Wide Web Conference.
Romero, Daniel, Roderick I. Swaab, Adam D. Galinsky and Brian Uzzi. 2015. Mimicry is Presidential: Linguistic Style Matching in Presidential Debates and Improved Polling Numbers. Personality and Social Psychology Bulletin. 41(10): 1311-1319.
Soderstrom, Sara, Brian UzziDerek D. Rucker, James Fowler and Daniel Diermeier. 2016. Timing Matters: Social Influence Effects on the Adoption of Innovations over their Life Cycle. Sociological Science. 3: 915-939.
Mukherjee, Satyam, Daniel Romero, Benjamin F. Jones and Brian Uzzi. 2017. The Nearly Universal Link Between the Age of Past Knowledge and Tomorrow’s Breakthroughs in Science and Technology. Science Advances. 3
Mukherjee, Satyam, Brian Uzzi, Ben Jones and Michael Stringer. 2015. A New Method for Combining Prior Work into New, High Impact Innovations: The Case of Science and Technology. Journal of Innovation and Product Management. doi: 10.1111/jpim.12294
Saavedra, Serguei, Rudolf Rohr, Michael R.R. Schnabel, Brian Uzzi and Jordi Bascompte. 2014. Stock fluctuations are correlated and amplified across networks of interlocking directorates. EPJ Data Science.
Uzzi, Brian, Satyam Mukerjee, Michael Stringer and Ben Jones. 2013. Atypical Combinations and Scientific Impact. Science. 342: 468-472.
Lu, Susan, Ginger Jin, Brian Uzzi and Benjamin F. Jones. 2013. The Retraction Penalty: Evidence from the Web of Science. Nature Scientific Reports. 3(3146): DOI: 10.1038/srep03146.
Csermely, Peter, Andres London, Ling-Yun Wu and Brian Uzzi. 2013. Structure and dynamics of core-periphery networks. Journal of Complex Networks. 1: 1-41.
Saavedra, Serguei, R.Dean Malmgren, Nicholas Switanek and Brian Uzzi. 2013. Foraging Under Conditions of Short-term Exploitative Competition: The Case of Stock Traders. Proceedings of the British Royal Society B. 280: 1471-2954.
Uzzi, Brian and Ryon Lancaster. 2012. Legally Charged: Embeddedness and Profits in Large Law Firms. Sociological Focus. 45: 1-22.
Uzzi, Brian and Shannon Dunlap. 2012. Make Your Enemies Your Allies: Three Steps to Reversing a Rivalry at Work. Harvard Business Review.
Reprinted in:
Saavedra, Serguei, Daniel Stouffer, Brian Uzzi and Jordi Bascompte. 2011. Strong Contributors to Network Persistence Are Most Vulnerable to Extinction. Nature. 478: 233-235.
Wuchty, Stefan and Brian Uzzi. 2011. Human Communication Dynamics in Digital Footsteps: A Study of the Agreement between Self-Reported Ties and Email Networks. PLoS ONE. 6(11): e26972.
Saavedra, Serguei, Jordi Duch and Brian Uzzi. 2011. Tracking Traders' Understanding of the Market Using e-Communication Data. PLoS ONE. 6(10): e26705.
Rivera, Mark, Sara Soderstrom and Brian Uzzi. 2010. Nodal and relational determinants of attachment and detachment in social networks: A Survey. Annual Review of Sociology. 36: 91-115.
Saavedra, Serguei, Felix Reed-Tsochas and Brian Uzzi. 2009. A simple model of bipartite cooperation for ecological and organizational networks. Nature. 457: 463-466.
Jones, Benjamin F.Brian Uzzi and Stefan Wuchty. 2008. Multi-University Research Teams: Shifting Impact, Geography and Social Stratification in Science. Science. 322: 1259-1262.
Saavedra, Serguei, Felix Reed-Tsochas and Brian Uzzi. 2008. Asymmetric Disassembly and Robustness in Declining Networks. PNAS (Proceeding of the National Academy of Sciences). 105:16466-16471
Uzzi, Brian. 2008. A Social Network's Changing Statistical Properties and the Quality of Human Innovation. Journal of Statistical Physics. 41(22)
Wuchty, Stefan, Benjamin F. Jones and Brian Uzzi. 2007. Why Do Team Authored Papers Get Cited More?. Science (Letters). 317(5844): 1496-1498.
Uzzi, Brian, Luis. A.N Amaral and Felix Reed-Tsochas. 2007. Small World Networks and Management Science Research: A Review. European Management Review.(Special Issue on Complexity): 77-91.
Amaral, Luis. A.N and Brian Uzzi. 2007. Complex Systems: A New Paradigm for the Integrative Study of Management, Physical, and Technology Systems. Management Science. 53(7): 1033-1035.
Wuchty, Stefan, Benjamin F. Jones and Brian Uzzi. 2007. The Increasing Dominance of Teams in the Production of Knowledge. Science. 316(5827): 1036-1039.
Uzzi, Brian and Shannon Dunlap. 2005. How to Build a Better Network. Harvard Business Review. 83: 53-60.
Guimera, Roger, Brian Uzzi, Jarrett Spiro and Luis. A.N Amaral. 2005. Team Assembly Mechanisms Determine Collaboration Network Structure and Team Performance. Science. 308(5722): 697-702.
Uzzi, Brian and Jarrett Spiro. 2005. Collaboration and Creativity: Big Differences from Small World Networks. American Journal of Sociology. 111: 447-504.
Uzzi, Brian and Ryon Lancaster. 2004. Embeddedness and the Price of Legal Services in the Large Law Firm Market. American Sociological Review. 69: 319-344.
Uzzi, Brian and Jarrett Spiro. 2003. Relational Embeddedness and Learning: The Case of Bank Loan Managers and Their Clients. Management Science. 49(4): 383-399.
Reprinted in:
Inter-Organizational Relations, edited by Steve Cropper and Mark Ebers, vol. 49, New York: Sage Publications, 2013.
Uzzi, Brian and James J. Gillespie. 2002. Knowledge Spillover in Corporate Financing Networks: Embeddedness, Network Transitivity, and Trade Credit Performance. Strategic Management Journal. 23: 595-618.
Sacks, Michael, Marc Ventresca and Brian Uzzi. 2001. Global Institutions and Networks: Contingent Change in the Structure of World Trade Advantage. American Behavioral Scientist. 44: 1579-1601.
Carruthers, Bruce and Brian Uzzi. 2000. Economic Sociology and Organization Theory in the New Millennium. Contemporary Sociology. 29(3): 486-494.
Uzzi, Brian and Reuyling Tzeng. 2000. Embeddedness Perspectives on the Change of Institutions, Interfirm Networks, and Labor Markets.
Uzzi, Brian. 1999. Embeddedness in the Making of Financial Capital: How Social Relations and Networks Benefit Firms Seeking Capital. American Sociological Review. 64(4): 481-505.
Uzzi, Brian. 1998. Contingent Employment in British Establishments: Organizational Determinants of the Use of Fixed-Term and Part-Time Workers. Social Forces. 76(3): 967-1006.
Uzzi, Brian. 1997. Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly. 42(1): 35-67.
Uzzi, Brian. 1997. Toward A Network Perspective on Organizational Decline. International Journal of Sociology and Social Policy. 17(7-8): 111-155.
Reprinted in:
Advances in Strategic Management: Collaboration and Competition in Business Ecosystems, edited by Ron Adner, Joanne E. Oxley, Brian S. Silverman, vol. 17, 351-387. United Kingdom: Emerald Group Publishing Limited, 2013.
Uzzi, Brian. 1996. The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect. American Sociological Review. 61(4): 674-698.
Reprinted in:
Analysis of Markets in Modern Economical Sociology, vol. 61, 2008.
Russian Journal of Management, vol. 61, 2009.
Economic Analyses of Social Networks, edited by Matthew O. Jackson and Yves Zenou, vol. 61, United Kingdom: Edward Elgar Publishing Ltd, 2013.
Etzkowitz, Henry, Carol Kemelgor, Michael Neuschatz, Brian Uzzi and Joseph Alonzo. 1994. The Paradox of Critical Mass for Women in Science. Science. 226(5182): 51-55.
Reprinted in:
Gender and Social Life, edited by R Satow, vol. 226, New York: Addison Wesley, 2000.
Uzzi, Brian. 1993. Determinants of Employment Externalization: The Case of Temporary Workers and Independent Contractors. Administrative Science Quarterly. 38(2): 195-223.
Uzzi, Brian. 1992. Book Review: "Holy Theory:" The Social Structure of Competition by Ronald S Burt. Contemporary Sociology. 22(2): 155-157.
Etzkowitz, Henry, Carol Kemelgor and Brian Uzzi. 1992. Athena Unbound: Barriers to Women in Academic Science and Engineering. Science and Public Policy. 19: 157-179.
Uzzi, Brian. 1990. A Framework for the conceptualization, design, and strategic Management of Planned Change Organizations. Knowledge in Society: The International Journal of Knowledge Transfer. 3(1): 21-45.
Uzzi, Brian and Karen Russo France. 1990. A Framework for Managing Synergy in Planned Change Programs. Advances in Nonprofit Marketing. 3: 1-27.
Working Papers
Jones, Benjamin F., Susan Lu and Brian Uzzi. 2018. The Reverse Matthew Effect: Catastrophe and Consequence in Scientific Teams.
Book Chapters
Uzzi, Brian, Stefan Wuchty, Jarrett Spiro and Ben Jones. 2012. "Scientific Teams and Networks Change the Face of Knowledge Creation." In Networks in Social Policy Problems, edited by Balazs Vedres and Marco Scotti, Cambridge, UK: Cambridge University Press.
Saavedra, Serguei, Brian Uzzi and Felix Reed-Tsochas. 2011. "More on Bipartite Networks and Cooperation in Ecological and Organizational Networks." In Complex Systems and Interdisciplinary Sciences, edited by Felix Reed Tsochas and Neil Johnson, London: Word Scientific Publishing.
Uzzi, Brian, Ryon Lancaster and Shannon Dunlap. 2006. "Weighing the Worth of Social Ties: Embeddedness and the Price of Legal Services in the Large Law Firm Market." In Managing the Modern Law Firm: New Challenges, New Perspectives, edited by Laura Epsom, 91-116. London, UK: Oxford University Press.
Uzzi, Brian and Michael Sacks. 2000. "Networks, Transaction Costs, and the Persistence of Interfirm Ties: The New York Apparel Industry, 1985-1995." In Embeddedness and Corporate Change in the Global Economy [edited by Brian Uzzi and Rueyling Tzeng], 79-104. New York: Peter Lang Publishing.
Sacks, Michael, Marc J. Ventresca and Brian Uzzi. 2000. "Stateness and System in the Global Structure of Trade: A Network Approach to Assessing Nation Status." In Questioning Geopolitics: Political Projects in a Changing World System, edited by G.M. Derluguian and S.L. Greer, 33-50. Westport, CT: Greenwood Publishing Group.
Uzzi, Brian and James J. Gillespie. 1999. "Corporate Social Capital and the Cost of Financial Capital: An Embeddedness Approach." In Corporate Social Capital and Liability, edited by Roger Leenders, Shaul M. Gabbay, 446-459. Kluwer Academic Publishers.
Uzzi, Brian and James J. Gillespie. 1999. "Interfirm Ties and the Organization of the Firm." In Research in the Sociology of Organizations, edited by David Knoke and Steven Andrews, vol. 16, Greenwich, CT: JAI Press.
Etzkowitz, Henry, Carol Kemelgor and Brian Uzzi. 1998. "Gender Implosion: The Paradox of 'Critical Mass' for Women in Science." In The Contemporary American University, edited by Philip Altbach, New York: Garland.
Uzzi, Brian. 1996. "Close Encounters of a Sociological Kind: Organizational Fields as Markets." In The Embeddedness of Strategy, edited by J. Dutton and J.A.C. Baum, vol. 13, Greenwich, CT: JAI Press.
Etzkowitz, Henry, Carol Kemelgor and Brian Uzzi. 1994. "The Final Disadvantage: Barriers to Women in Academic Science and Engineering." In Who Will Do Science [edited by W Pearson Jr and A Fechter], Baltimore: Johns Hopkins Press.
Etzkowitz, Henry, Carol Kemelgor and Brian Uzzi. 1992. "Restructuring Departments of Equality." In In Search of Gender Free Paradigms for Computer Science Education, edited by CD Martin and E Murchie-Beyma, Eugene, Oregon: NECC.
Uzzi, Brian. "How Human-Machine Learning Partnerships Can Reduce Unconscious Bias." Entrepreneur, July.
Cerf, Moran and Brian Uzzi. "How humans plus machines will equal amazing advancements." The Entrepreneur.
Uzzi, Brian. "Everyone Will Tweet About This Ad On Super Bowl Sunday." Forbes, February.
Uzzi, Brian. "This Can Be Hillary Clinton's Secret Weapon in Tonight’s Debate." Forbes, March.
Uzzi, Brian, D. Stokols and H Valintine. 2016. Enhancing the Effectiveness of Team Science. Washington D.C.: National Academy of Science.
Etzkowitz, Henry, Carol Kemelgor and Brian Uzzi. 2000. Athena Unbound: The Advancement of Women in Science and Technology. Cambridge, UK: Cambridge University Press.
Uzzi, Brian. 2000. Embeddedness and Corporate Change in the Global Economy. New York: Peter Lang Publishing.
Conference Proceedings
Horvat, Agnes, Jay Uparna and Brian Uzzi. 2015. "Market- vs network relations: The role of friends in the early stages of bidding in crowdfunding." In ASONAM 15 Conference Proceedings, 226-233.
Hagerty, Kathleen, Serguei Saavedra and Brian Uzzi. 2011. "Synchronicity, Instant Messaging, and Peformance Among Financial Traders." vol. 108.

Print Teaching
Teaching Interests
Leadership, Persuasion, Networks, Teams, Decision Making
Full-Time / Evening & Weekend MBA
Leadership in Organizations (MORS-430-0)
This course provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This is accomplished through knowledge of competitive decision making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.

Executive MBA
Leadership and Organizations (MORSX-431-0)
This course provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups and organizations. It prepares managers to understand how to best organize and motivate the human capital of the firm, manage social networks and alliances, and execute strategic change. This is accomplished through knowledge of competitive decision making, reward system design, team building, strategic negotiation, political dynamics, corporate culture and strategic organizational design.

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