Bob Schieffer is Senior Lecturer of Marketing at the Kellogg School of Management. He has been teaching in the Kellogg Marketing Department at the graduate level since 1997.
 
Schieffer teaches Customer Insight Tools in the fulltime Kellogg program. At the Executive Education level, he is the Academic Director of the Customer Insight Tools executive seminar, and teaches Marketing Research in the Kellogg Executive MBA program. He has developed and led Kellogg Executive Education seminars for GE, AB INBEV, Ashland, Grupo Modelo and International Paper. Recent executive teaching assignments have included Microsoft, GE, Grupo Modelo and Navteq.
 
Schieffer also teaches Marketing Research in the Masters of Product Development Program in the McCormick School of Engineering at Northwestern University, and teaches in the NUvention Program, an interdisciplinary innovation initiative between Kellogg, the McCormick School, the Northwestern Law School, and the Feinberg School of Medicine.
 
In addition to teaching at Kellogg, Schieffer works with leading corporations around the world on customer insight initiatives. Recent clients have included Baxter, Abbott Laboratories, Ricoh Innovations, St. Jude Medical, and Accelerace, an innovation program sponsored by the country of Denmark.
 
Prior to joining the Kellogg faculty, Schieffer held Senior Marketing positions in successful global corporations, including Abbott Laboratories and the Adolph Coors Company. While with Abbott, he was part of a management team which grew the diagnostics division by over 500% over a twelve year period, making it the largest division at Abbott Laboratories at the time.
 
Schieffer is the author of Ten Key Customer Insights (2005), and is the President of Schieffer and Associates, a Marketing Consulting and Development firm. He is a member of the Board of Directors of Chicagoland Habitat for Humanity.

Marketing Research
Marketing Strategy/Planning/Policy
New Product Development
New Product Forecasting