As founder of StrategyLab, Inc., he works with organizations seeking growth through the creation and introduction of new ideas. His work spans industries – from consumer packaged goods to healthcare, tourism to media, and non-profit organizations to professional sports teams. A few of his clients include Aurora Healthcare, Brinker International, Carlson Restaurants, Darden Restaurants, GE, GlaxoSmithKline, the Houston Texans, Motorola, Novartis, Switzerland Tourism, and World Kitchen. Moreover, Andrew speaks to thousands of people each year at trade association and organization events on topics related to creativity and innovation. Andrew has appeared in a number of media outlets including ABC-TV, Air America, the Chicago Sun-Times, China Daily, El Norte (Mexico), FAST COMPANY, NPR, the San Francisco Chronicle, the San Jose Mercury News.
Prior to joining Kellogg, Andrew taught the capstone MBA course on strategy and organization at The Graduate School of Business at Loyola University Chicago. And shortly after the fall of communism in Central Europe, he was invited to be among the first American professors to teach free market economics at The Prague University of Economics in Prague, The Czech Republic.
In addition to his work as an educator and adviser, Andrew is a review panelist for The Wright Centers of Innovation at The National Academies of Science in Washington, D.C.; a Thought Leader with Knowledge Dialogue; and an Advisory Board Member of Americans for Informed Democracy (AID) – a non-partisan 501(c)(3) organization working to raise global awareness on more than 500 university campuses and in more than 10 countries.
Andrew earned his master’s degree in financial derivatives from Loyola University Chicago where he graduated with honors. He earned his undergraduate degree in international business from Bradley University and studied modern popular culture at Richmond University London.
Andrew is the best-selling author of the leadership book HOPE: HOW TRIUMPHANT LEADERS CREATE THE FUTURE (June 2006, Jossey-Bass/Wiley) which has been praised by leaders in many fields including cancer survivor and Tour de France Champion Lance Armstrong, Kinko's Founder Paul Orfalea, and best-selling authors Dr. Ken Blanchard and Dr. Jim Belasco who calls HOPE "...the trailblazing management book of our time!" HOPE has also been translated into Mandarin Chinese and Korean and has been on CEO READ's best-seller list since its launch.
Andrew's newest book on innovation is entitled THE RIDDLE: WHERE IDEAS COME FROM AND HOW TO HAVE BETTER ONES (Feb. 2008, Jossey-Bass/Wiley). In it, professor Razeghi explains the mystery of the Eureka moment and why we tend to have your best ideas when we are least likely trying to have them.
He can be reached at (773) 755-3100 or visit www.andrewrazeghi.com.
- Recent Media Coverage
Crain’s Chicago Business (Taking Names blog): Star chef tutors MBA students on creativity - 11/16/2009
Crain’s Chicago Business: Mixing it up - 11/16/2009
Cardnews (Brazil): Crise? Que Crise - 9/3/2009
Diario Libre (Dominican Republic): Cuando la situación se pone fuerte, los fuertes innovan (y 4) - 8/31/2009
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- Recent Kellogg News
Food for thought - 11/23/2009
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This course counts toward the following majors: Entrepreneurship & Innovation, Marketing, Marketing Management
This course answers the manager's question: "What do I need to know and do as a marketer in order to develop a successful new product?" Students will gain a firm understanding of the steps necessary to bring a new product from concept to successful launch. The course covers fundamental marketing principles that are as valuable in developing and marketing the newest microchip as they are for the latest chili-flavored tortilla potato chip. The course is case-based and example driven. Illustrations and discussions will encompass consumer packaged goods, high tech and consumer electronics, biotechnology, agribusiness, entertainment, B2B, international and many other industries, in contexts that range from garage startups to Fortune 100 companies. The course content will help those pursuing careers in brand management, marketing, project management, marketing research, new product and service consulting, venture capital, and entrepreneurial ventures. The emphasis on specific techniques and application settings varies somewhat by instructor; students are encouraged to request a copy of the course syllabus from the instructor prior to registering.
Prerequisite: MKTG-430.
PHONE: 847-491-3522
FAX: 847-491-2498
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