Kalyan Raman is a Professor in the Medill IMC department, Courtesy Professor of Marketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Associate Faculty in the Center for Complex Systems at the University of Michigan, Ann Arbor, MI. He attended graduate school at Purdue University, W. Lafayette, Indiana, and obtained his Ph.D. in Marketing from the University of Texas at Dallas. He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics. He has published articles in Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, International Journal of Research in Marketing, Automatica, Optimal Control Applications & Methods, Applied Mathematics Letters, European Journal of Operational Research, and other scholarly journals. Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999. He is a member of the editorial board of Marketing Science and other leading academic journals. Kalyan specializes in the optimization of marketing decision problems with long-term and uncertain consequences—specifically in the areas of integrated marketing communications and the marketing mix. Multinational companies, major advertising agencies and their media planning affiliates are supporting Kalyan’s research. He is a Visiting Professor at Loughborough University in the UK, the University of Munster, Germany, University of Kiel, Germany, WHU Koblenz, Germany (2000 – 2003) and the Catholic University of Leuven, Belgium in 2001. Kalyan has taught in Loughborough University’s program in Singapore and in executive development and MBA programs at leading business schools in Europe and the USA. He has presented his research at national and international conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia, India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leading Fortune 100 companies in the U.S.A. Prior to joining Northwestern University in Fall 2008, he worked at Loughborough University in the UK, the University of Michigan Flint, University of Florida, AT & T Bell Laboratories in Murray Hill, NJ, and Auburn University.