Greg Merkley
Greg Merkley

MARKETING
Lecturer of Marketing

Print Overview

Greg Merkley works for the Kellogg School of Management as an associate director of case publishing. In that role he collaborates with Kellogg faculty to develop and publish case studies that are used in courses at Kellogg and other business schools around the world.

A 1984 graduate of Kellogg, Greg previously was part of the leadership team at Verio, a Japanese-owned provider of web hosting services, where he was responsible for the commercial relationship between the company and its parent company and largest strategic partner and customer, NTT Communications.

Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region. The following decade was spent in a startup that built online travel publications and a discount hotel website.

Greg has lived in Japan and worked extensively throughout the Asia-Pacific region. He earned a B.A. in Japanese at University of California, Los Angeles.

Print Vita
Education
MBA, 1984, Marketing and Strategy, Kellogg School of Management, Northwestern University
BA, 1982, Japanese, University of California, Los Angeles

Academic Positions
Adjunct Professor, College of Business, Concordia University Chicago

Other Professional Experience
Manager of Case Writing, Kellogg School of Management, Northwestern University
Principal, TT&M Consulting
Vice President, Verio, Inc.
Vice President Product Management, TravelCLICK, Inc.
President, TT&M Ltd.
General Manager Asia/Pacific, Galileo International
Associate, Booz Allen & Hamilton

 
Print Research

 
Print Teaching
Full-Time / Part-Time MBA
Marketing Management (MKTG-430-0)

This course counts toward the following majors: Marketing, Marketing Management

This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.