Sarit Markovich is an assistant professor at the Arison School of Business in the Interdisciplinary Center, Hertzliya. She holds a bachelor's degree in computer science and economics, and a Ph.D. in economics from Tel Aviv University. Sarit did her Post-Doctoral at the Economics Department, at the University of Chicago. In 2001, she joined the Recanati School of Business Administration for 3 years, after which she moved and spent 4 years at the Management and Strategy department at Kellogg School of Management, Northwestern University. Her current research interests focus on strategic interactions in markets with network effects, patents and licensing, enterprise-wide systems, and strategic pricing in IT markets.