MARKETING; INTERNATIONAL BUSINESS & MARKETS
Mechthild Esser Nemmers Professor of Marketing
Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.
Professor Lee is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She currently serves on the editorial boards of the Journal of Consumer Research (Associate Editor), Journal of Marketing Research, Journal of Consumer Psychology, and the International Journal of Internet Marketing and Advertising.
At the Kellogg School, she teaches Marketing Research in the MBA program, and has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa. She also teaches a doctoral seminar in Consumer Behavior.
Professor Lee is a native of Hong Kong where she worked as a fund raising consultant for nonprofit organizations before entering academia. She received her BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Marketing from the University of Toronto.
This course counts toward the following majors: Biotechnology Management, International Business
This course offers students an opportunity to learn about non-U.S. business environments within an innovative and flexible framework that combines traditional classroom-based learning with structured in-country field research. From its inception in 1989 as one class of 34 students covering the Soviet Union, the program has grown to become a cornerstone of the Kellogg experience for many students. The school currently sponsors 13 GIM courses composed of approximately 400 students traveling to 15 countries. Evanston full-time students gain admission to GIM classes through the bidding process in the fall quarter. Classroom instruction is held during the winter quarter, followed by two weeks of field research abroad and seminar presentations of written student reports during the spring quarter. (TMP and EMP GIM classes sometimes follow different schedules.) GIM courses are organized by student leaders under the guidance of a faculty adviser. If you would like to become a GIM student leader, please contact the IBMP office for more information.
Research Methods In Marketing (MKTG-450-0)
This course counts toward the following majors: Analytical Consulting, Marketing, Marketing Management
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.
