Richard Kolsky
Richard I. Kolsky

EXECUTIVE EDUCATION
Adjunct Professor of Executive Education

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Richard I. Kolsky has spent the past twenty-eight years helping clients take marketing to the bottom line. Since receiving his Ph.D. in Economics from Yale University, Dr. Kolsky’s clients have used action-learning to convert many of today's fads--such as strategy innovation, market-focus, channel management, brand synergy, value-pricing, e-transformation, and relationship selling--from simple buzzwords to bottom-line reality in markets as diverse as accounting, infant formula, life insurance, cream cheese, hip-hop, and earth moving equipment. Among Rick’s clients are AAA, Aetna, Allstate, American Express, Aon, BAE Systems, BP, Bristol Myers, Caterpillar, Cemex, CIGNA, Ernst & Young, Genentech, Griffin Communications, Hartford, Heller Ehrman, IBM, ICICI, ING, International Paper, J&J, Jefferson Pilot, Jefferson Wells, Kraft, Lincoln Financial, Marsh, MassMutual, MasterCard, McGuire Woods, Motorola, National Australia Bank, O’Melveney and Meyers, Philips, Prudential, Qualcomm, Roche, Time Warner, Selective Insurance, and Smuckers.

In addition to his consulting engagements, Dr. Kolsky is a Lecturer at Northwestern University’s Kellogg School of Management, where he teaches in and is academic director for a number of executive education programs. Rick has published numerous articles and been keynote speaker for conferences on a range of subjects, including “Convergence of Media, Entertainment and Advertising,” “Break the Rules to Compete for the Future,” “Collective Corporate Social Solutions,” "Making Mergers Work,” “Distribution: From Landmine to Competitive Advantage," "Tossing Out the Pink Slips," and “Integrating Marketing and the Web.”

Prior to starting Kolsky & Co., Rick worked in the White House, was a consulting partner for Strategos, The MAC Group and KPMG Peat Marwick, and taught economics and consulted at Yale. Dr. Kolsky holds a Ph.D. from Yale in Economics and a BA-MA in Engineering and Economics from Brown.
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Full-Time / Part-Time MBA
Marketing Channel Strategies (MKTG-451-0)

This course counts toward the following majors: Marketing, Marketing Management

Marketing channels are analyzed as systems of interrelated and interdependent organizations engaged in making goods and services available for consumption by industrial, institutional and household consumers. This course emphasizes the means by which effective and efficient distribution networks (comprising manufacturers, wholesalers, retailers, transportation firms and other actors in the distribution process) can be constructed. Particular attention is given to examining the behavioral dimensions of channel relations, the roles of channel members, their use of power, the conflicts that arise among them and their communication procedures. Government and other constraints on channel activities are also examined. Cases are used for illustrative and analytical purposes.