Richard P. Honack is a Lecturer of Executive Programs at Northwestern University’s Kellogg School of Management.

He is an Academic Director for several Kellogg School Executive Education programs, including: Strategic Marketing Communications in Today’s Media World and the Skills, Tools, and Competencies (STC) program for Brazilian managers with Fundacao dom Cabral (Belo Horizonte, Brazil.) He also teaches in the Executive Development Program (EDP) as well as several other Kellogg programs, where his sessions focus on Leading and Marketing in the Nanosecond Culture, Generational Differences and Services Marketing and Management.

Honack also is a member of the Kellogg Center for Nonprofit Management’s Executive Education Program where he is an academic director and a faculty member for several programs focused on Strategic Leadership for Nonprofits and on Fundraising and Marketing. He is a faculty member for the Center’s Custom Executive Education programs consulting organizations like Ronald McDonald House Charities, the United States Olympic Committee, USA Swimming and the Harris Bank’s non profit leadership program, to name a few.

Honack’s research and teaching focuses on generational marketing and managing in the “Nanosecond Culture.” His lectures emphasize the need to understand the changing values and dynamics of the six-generations that makeup that culture in today’s marketplace—Great Generation, Silent Generation, Baby Boomers, Gen “X”, Gen “Y” and now Generation “Z”. He discusses the impact that these generational differences make in the marketing of services and products as well as the importance of the different expectations that each of these groups have on management within an organization.

From 1997 to 2010 he taught the following courses in Kellogg’s MBA programs: Services Marketing and Management; Nonprofit Marketing and Management, and Fundraising and Marketing. In 2008 he developed a Sports Marketing and Management course for Kellogg that is taught in the winter quarter. In March 2010 students selected Honack as one of five Kellogg professors to receive a school wide “Faculty Impact Award” for his teaching.

Honack taught Global Initiatives in Management (GIM) for more than 12 years. He started teaching GIM in 1997, and from 2002 thorough 2009 did so in the Kellogg Executive MBA Program focusing on “Doing Business in China.” He was voted by EMP 59 as the "Outstanding Professor for Electives" for 2003-2005.

He consults companies, non-profit organizations and associations about developing sound strategic marketing plans and practices, as well as doing business within other countries and cultures. He regularly speaks at seminars and conferences, nationally and internationally, on the topics of the nanosecond culture, generational differences, strategic leadership, services marketing, customer service and management, branding, and creative thinking to make change happen.

Honack was the editorial director of “Wide Awake in the Windy City” a book written by Matt Golosinski, “Celebrating a century of excellence at NU’s Kellogg School of Management,1908-2008.”

Prior to becoming a full-time faculty member in July 2008, Honack was Assistant Dean and Chief Marketing Officer for the Kellogg School and an associate adjunct professor of marketing.

Before joining NU and the Kellogg School staff in 1995, Honack had more than 20 years of award winning experience in the media business, holding positions in marketing, general management, strategic planning and editorial.

Honack is a former U.S. Army Captain and a former civilian advisory board member to the Chief of Public Affairs, USAR. He has a Kellogg MBA and B.S. Degree in Journalism Education from Indiana University.