Dan Gruber
Daniel A Gruber

MANAGEMENT & ORGANIZATIONS; MEDIA MANAGEMENT
Assistant Professor, Medill School of Journalism
Assistant Professor of Management & Organizations (Courtesy)

Print Overview
Daniel Gruber is an Assistant Professor in the Medill IMC department and Courtesy Professor of Management & Organizations in the Kellogg School of Management at Northwestern University. Before joining the faculty, Dan completed his Ph.D. in the Ross School of Business at the University of Michigan. Dan is a graduate of Washington University’s Olin School of Business, where he earned his undergraduate degree in business administration and of Cornell University, where he completed a Master’s degree in business administration from the Johnson School of Management and a Master’s degree in industrial and labor relations. Dan’s research focuses on the relationship between firms and the financial media and his teaching centers on corporate communications, public relations, and managing change in dynamic environments.
Print Vita
 
Print Research
Book Chapters
Hirsch, Paul and Daniel Gruber. 2012. "Digitizing Fads and Fashions: How Technology has 'Glocalized' the Market for Creative Products." In The Oxford Handbook of the Creative Industries, edited by Candace Jones, Mark Lorenzen, and Jonathan Sapsed, Oxford, UK: Oxford University Press.

 
Print Teaching
Full-Time / Part-Time MBA
Understanding Media and Content (MEDM-432-0)

This course counts toward the following majors: Media Management

As the first class for most media management majors, this class serves a dual purpose: to introduce issues and trends in media management, and to explore the role of content in the media. The first portion of the class develops an understanding of the media, their size, business models, and roles and purposes. The course covers traditional media, such as broadcast and print, as well as new electronic media and emerging technologies. The class also examines the role content plays in strategy implementation -- how content affects business decisions and how business decisions affect content. Students are taught five frameworks for understanding and evaluating content and media platforms. They also are asked to determine in what ways content contributes or inhibits competitive advantage, especially in a rapidly changing technological environment. Content ranges from personalized information to mass messages, and includes news, advertising and entertainment.

Leading and Organizing Media Companies (MEDM-926-0)

This course counts toward the following majors: Media Management

This class is at the intersection of management topics and the media industry, with attention to the customer. Students will analyze a different media company (traditional and new) each week from seven different levels: leadership, integrated marketing communications, organizational culture, financials, strategy, international and technology. Each student will have an opportunity to lead a group in the class, and the role will be analyzed through a leadership development plan. This class counts as an elective toward a media management major or toward a management and organizations major.