Kelly Goldsmith joined the marketing faculty at the Kellogg School of Management in 2009 and was named a Donald P. Jacobs Scholar. Dr. Goldsmith’s research focuses on consumer decision making, specifically examining how consumers’ active goals and mindsets affect their choices. Prior to joining Kellogg, Dr. Goldsmith obtained her Ph.D., M. Phil. and M.A. from Yale University.
Areas of Expertise
Consumer Behavior
Consumer Decision-Making
Marketing Research
- Recent Media Coverage
Medill Reports: Finding the sweet spot: Why we balance between indulgence and self-control - 10/29/2009
Harvard Business Review (Ask the Coach blog): Don't Give Up on Change - 9/4/2009
See all Kellogg in the Media
Education
PhD, 2009, Marketing, Yale University
MPhil, 2008, Marketing, Yale University
MA, 2006, Marketing, Yale University
BA, 2001, Sociology, Duke University
Academic Positions
Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2009-present
Teaching Interests
Marketing Research; Marketing Strategy; Consumer Goals; Consumer Judgment; Decision Making
Full-Time / Part-Time MBA
Research Methods In Marketing (MKTG-450-0) This course counts toward the following majors: Analytical Consulting, Marketing, Marketing Management
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.