Phillip Corse
Phillip Corse

MARKETING
Lecturer of Marketing

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Phil Corse has a classical, disciplined and analytical marketing background and has worked for several consumer products package goods and durables companies. He has held a variety of positions in global marketing, sales and general management positions. He co-founded 5 companies with new products/new technology in Singapore, China and Chicago. He has conducted hundreds of new product and marketing engagements. He sources products from China for his clients and his own companies. Phil has helped launch dozens of new products that have generated hundreds of millions of dollars in sales.

He has been teaching at Northwestern University, Kellogg School of Management since 1993. He teaches the capstone course in marketing for the Master of Product Development program at the McCormick School of Engineering at Northwestern and taught a Global New Product Development course for Thunderbird in 2008.

Phil was a member of the Lake Forest Graduate School of Management Board of Directors for 9 years where he currently teaches the Asia Perspective course in Beijing and Bangkok. He also taught marketing, entrepreneurship and the capstone competitive strategy course at LFGSM.
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Full-Time / Part-Time MBA
Global Marketing (INTL-467-0)

This course counts toward the following majors: International Business

Company survival and growth in the coming years will require a move toward global marketing and its many potential rewards and risks. This course examines the challenge of entering and operating effectively in foreign markets. Decisions must be made regarding international marketing objectives, strategies and policies, foreign market selection, adaptation of products, distribution channels of communications to fit each foreign market, and systems of international marketing organization, information gathering, planning and control. These topics, along with exploration of cultural issues, are examined through reading, case discussion, class presentations and a term project. Marketing reports for major countries will be prepared to offer valuable insights, as well as tips and techniques for marketing products and services in a specific country. The term project calls for each student or student team to develop a marketing plan for the successful marketing of a specific product to a specific foreign country chosen by the student(s).

Effective Fall 2011, this class will only count towards International Business only