MANAGEMENT & STRATEGY
Lecturer of Management & Strategy
Burt Cohen was with McDonald’s for 35 years and had two different careers with the company. Prior to assuming responsibility for franchising in 1980, he was Assistant General Counsel and Director of the corporate legal department.
As a member of the Top Management Group he held a number of additional senior positions:
Advisory Member, McDonald’s Corporation Board of Directors
Trustee, McDonald’s Corporation Profit Sharing Trust
Chairman, McDonald’s Corporation Rewrite Committee
Member, McDonald’s Corporation Market Share Review Board
Member, McDonald’s Corporation Economic Advisory Team
Additionally, as a franchising authority, he has lectured widely to various organizations including:
University of Chicago Graduate School of Business
Practicing Law Institute
International Franchise Association
Among other activities and recognitions are the following:
Adjunct Professor of Management & Strategy, Kellogg Graduate School of Management
at Northwestern University (teaching Strategic Franchising)
Board of Directors and Audit Committee, The Dwyer Group, Inc., a diversified franchising company (Nasdaq: DWYR)
Advisor, Primary Insight, a subsidiary of JP Morgan, Chase, and Co., providing expert advice on franchising to institutional investors and other clients of the firm.
Board of Directors, Goodwill Enterprises Development Corporation
Vice Chair, Franchise Relations Committee, International Franchise Association
Senior Consultant, iFranchise Group
Franchise Mediator, CPR Institute for Dispute Resolution
Consultant and Coach, Executive Service Corps of Chicago
President and member of the Board, The Birchwood Club
American Bar Association, Forum Committee on Franchising
Louisiana State University Franchise Advisory Board
Who’s Who in America
Who’s Who in American Law
A Chicago native, Mr. Cohen received his undergraduate degree in Business and Economics from The Illinois Institute of Technology and his Juris Doctor degree from Northwestern University School Of Law.
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Teaching Materials
MGMT-931 Syllabus, Fall 2009
This course counts toward the following majors: Entrepreneurship & Innovation
Franchising is one of the most effective techniques for rapidly achieving high growth. Franchising currently generates $2 trillion dollars in the U.S. economy annually. It has also become a significant factor in international markets, as U.S. companies franchise abroad and international entrepreneurs import U.S. franchising concepts. This course explores the advantages and disadvantages of franchising from the franchiser's perspective. It also helps participants determine whether to franchise, and if so, the most effective way to do so. Topics include rapid domestic and international growth, entrepreneurship, capital leverage, equity creation and risk.
PHONE: 847-491-3465
FAX: 847-467-1777
Jacobs Center Room 607