Education
MA, 1970, Social Pyschology, University of North Carolina, Chapel Hill
BA, 1966, Psychology, University of North Carolina, Chapel Hill
Academic Positions
Co-Director, MMM Program, Northwestern University, 2011-present
Charles H. Kellstadt Distinguished Professor of Marketing, Kellogg School of Management, Northwestern University, 1993-present
Professor, Medill School of Journalism, Northwestern University, 1993-present
Professor, Weinberg College of Arts of Sciences, Northwestern University, 1978-present
A. Montgomery Ward Professor of Marketing, Kellogg School of Management, Northwestern University, 1986-1993
Professor, Kellogg School of Management, Northwestern University, 1978-1986
Associate Professor, Kellogg School of Management, Northwestern University, 1975-1978
Associate Professor, Weinberg College of Arts of Sciences, Northwestern University, 1975-1978
Associate Professor of Marketing and Organizational Psychology, The Wharton School, University of Pennsylvania, 1974-1975
Director of Organizational Research, National Analysts, 1973-1974
Associate Professor of Business Administration and Psychology, University of Illinois Urbana-Champaign, 1973-1974
Assistant Professor of Business Administration and Psychology, University of Illinois Urbana-Champaign, 1972-1973
Postdoctoral Fellow, L. L. Thurstone Psychometric Laboratory, Social Psychology Program, University of North Carolina Chapel Hill, 1970-1971
U.S. Public Health Service Predoctoral Research Fellow, University of North Carolina Chapel Hill, 1969-1970
Editorial Positions
Editorial Board, Journal of Advertising Research, 2005-Present
© Kellogg School of Management, Northwestern University. 
