Ulf Böckenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management. He has published widely in marketing, psychology, economics, and statistics journals. His main research interest is in the development and application of statistical and psychometric methods for understanding consumer behavior and improving marketing decision-making. Areas of recent research include measuring the effectiveness of visual ads, meta-analyses in behavioral research, response biases in self-reports, and the effect of trust in financial consumer decisions.

Currently, Ulf Böckenholt serves as Associate Editor of Quantitative Marketing and Economics, Psychometrika, Behaviormetrika, and the Journal of Behavioral and Educational Statistics.  He is a Past Editor of Psychometrika, a Past President of the Psychometric Society, and a Fellow of the Association of Psychological Science. He received his PhD from the University of Chicago.

Methods and Data in Consumer Research (MKTG-531-2)
This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.