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Kellogg on Marketing, Second Edition
Edited by Alice M. Tybout and Bobby J. Calder, Foreword by Philip Kotler
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Advertising Strategy by Brian Sternthal and Derek D. Rucker
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Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform by Patrick Duparcq Buy Online |
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Business Marketing Management: Understanding, Creating, and Delivering Value by James Anderson and James A. Narus Buy Online |
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James Anderson, Nirmalya Kumar, and James A. Narus Buy Online |
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Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas Buy Online |
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
by Tim Calkins
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Strategic Marketing Management (5th Edition) by Alexander Chernev Buy Online |
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Marketing Channels (7th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary Buy Online |
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Handbook of Services Marketing and Management by Dawn Iacobucci and Teresa A. Swartz Includes essays by Kent Grayson Buy Online |
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Kellogg on Integrated Marketing by Dawn Iacobucci (Editor), Bobby Calder (Editor) Read the Kellogg World review Buy Online |
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Kellogg on Marketing by Dawn Iacobucci (Editor) Buy Online |
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Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
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Marketing Moves: A New Approach to Profits, Growth, and Renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee Read Book Review Buy Online |
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According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions by Philip Kotler Buy Online |
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B2B Brand Management by Philip Kotler, Waldemar Pfoertsch, I. Michi Buy Online |
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee Buy Online |
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, Ben Shields Buy Online |
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Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations by Philip Kotler, Michael Alan Hamlin, Irving Rein, Donald H. Haider Buy Online |
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler Buy Online |
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Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler, Nancy Lee Buy Online |
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Marketing Management by Philip Kotler Buy Online |
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Marketing Management: An Asian Perspective by Philip Kotler, Swee Hoon Ang, Chin Tiong Tan and Siew Meng Leong Buy Online |
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Marketing Places: Europe by Philip Kotler Buy Online |
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Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, Paul N. Bloom Buy Online |
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Museum Strategy and Marketing by Neil Kotler and Philip Kotler Buy Online |
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Principles of Marketing by Philip Kotler, Gary Armstrong Buy Online |
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Repositioning Asia : From Bubble to Sustainable Economy by Philip Kotler and Hermawan Kartajaya Buy Online |
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Social Marketing: Improving the Quality of Life by Philip Kotler, Ned Roberto, Nancy Lee Buy Online |
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Strategic Marketing for NonProfit Organizations (6th Edition) by Alan Andreasen, Philip Kotler Buy Online
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Ten Key Customer Insights: Unlocking the Mind of the Market by Robert Schieffer Buy Online |
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by John F.Sherry Jr. (Editor) Buy Online |
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Servicescapes: The Concept of Place in Contemporary Markets by John F. Sherry Jr. (Editor) Buy Online |
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Time, Space and the Market:
Retroscapes Rising by Stephen Brown and John F. Sherry, Jr. Buy Online |
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Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management by Alice Tybout, Tim Calkins (eds.); foreword by Philip Kotler Read the article: "Kellogg on Branding now available in bookstores" Buy Online |
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Building a Winning Sales Force: Powerful Strategies for Driving High Performance
by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
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The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work
by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
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The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force by Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners Buy Online |
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Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, Sally Lorimer Buy Online |
