Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
Read More
Marketing
 |
Advertising Strategy by Brian Sternthal and Derek D. Rucker |
 |
Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform |
 |
Business Marketing Management: Understanding, Creating, and Delivering Value by James Anderson and James A. Narus |
 |
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James Anderson, Nirmalya Kumar, and James A. Narus |
 |
Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas |
 |
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins Buy Online |
 |
Strategic Marketing Management (5th Edition) |
 |
Marketing Channels (7th Edition) by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary |
 |
Handbook of Services Marketing and Management by Dawn Iacobucci and Teresa A. Swartz Includes essays by Kent Grayson |
 |
Kellogg on Integrated Marketing by Dawn Iacobucci (Editor), Bobby Calder (Editor) |
 |
Kellogg on Marketing by Dawn Iacobucci (Editor) |
 |
Marketing Moves: A New Approach to Profits, Growth, and Renewal
by Philip Kotler, Dipak C. Jain and Suvit Maesincee |
 |
According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions |
 |
B2B Brand Management by Philip Kotler, Waldemar Pfoertsch, I. Michi |
 |
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause by Philip Kotler, Nancy Lee |
 |
The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, Ben Shields |
 |
Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations by Philip Kotler, Michael Alan Hamlin, Irving Rein, Donald H. Haider |
 |
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know |
 |
Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler, Nancy Lee |
 |
Marketing Management |
 |
Marketing Management: An Asian Perspective by Philip Kotler, Swee Hoon Ang, Chin Tiong Tan and Siew Meng Leong Buy Online |
 |
Marketing Places: Europe |
 |
Marketing Professional Services - Revised by Philip Kotler, Thomas Hayes, Paul N. Bloom |
 |
Museum Strategy and Marketing by Neil Kotler and Philip Kotler |
 |
Principles of Marketing by Philip Kotler, Gary Armstrong |
 |
Repositioning Asia : From Bubble to Sustainable Economy by Philip Kotler and Hermawan Kartajaya |
 |
Social Marketing: Improving the Quality of Life by Philip Kotler, Ned Roberto, Nancy Lee |
 |
Strategic Marketing for NonProfit Organizations (6th Edition) by Alan Andreasen, Philip Kotler |
 |
Ten Key Customer Insights: Unlocking the Mind of the Market |
 |
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook by John F.Sherry Jr. (Editor) |
 |
Servicescapes: The Concept of Place in Contemporary Markets by John F. Sherry Jr. (Editor) |
 |
Time, Space and the Market: by Stephen Brown and John F. Sherry, Jr. |
 |
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management by Alice Tybout, Tim Calkins (eds.); foreword by Philip Kotler Read the article: "Kellogg on Branding now available in bookstores" |
 |
Building a Winning Sales Force: Powerful Strategies for Driving High Performance by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer Buy Online |
 |
The Complete Guide to Sales Force Incentive Compensation: How to Design and Implement Plans That Work by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer Buy Online |
 |
The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force by Andris A. Zoltners, Prabhakant Sinha, Greggor A. Zoltners |
 |
Sales Force Design for Strategic Advantage by Andris A. Zoltners, Prabhakant Sinha, Sally Lorimer |
