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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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Entrepreneurship & Innovation

The Entrepreneur's Guide to Finance and Business

The Entrepreneur's Guide to Finance & Business: Wealth Creation Techniques for Growing a Business

by Steven Rogers

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Entrepreneurs are made not born

Entrepreneurs Are Made Not Born: Secrets from 200 Successful Entrepreneurs

by Lloyd E. Shefsky

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