Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Marketing Management MKTM
Offered by the Marketing Department
| 2Y and Part-Time Students | |||
| Students must complete the following three courses and any three additional Marketing course units from the Additional Course List: | |||
| MKTG-430 | Marketing Management | ||
| MKTG-450 | Research Methods in Marketing | ||
| MKTG-922 | Advanced Topics in Marketing | ||
| Students who have waived the Marketing 430 and/or Marketing 450 are required to complete six marketing course units in total to fulfill requirements for the Marketing Management major. | |||
| 1Y Students | |||
| Students must complete the following two courses and any three additional Marketing course units from the Additional Course List: | |||
| MKTG-450 | Research Methods in Marketing | ||
| MKTG-922 | Advanced Topics in Marketing | ||
| 1Y students waiving MKTG-450 are required to complete five marketing course units in total to fulfill requirements for the Marketing Management major. | |||
| Additional Course List | |||
| All students must complete any three additional Marketing course units from the following list: | |||
| MKTG-451 | Marketing Channel Strategies | ||
| MKTG-452 | Consumer Insight Tools | ||
| MKTG-453 | Business Marketing | ||
| MKTG-454 | Advertising Strategy | ||
| MKTG-458 | Models of Consumer Behavior | ||
| MKTG-459 | Services Marketing and Management | ||
| MKTG-462 | Sales Promotion and Retailer Behavior | ||
| MKTG-463 | Sales Force Management | ||
| MKTG-464A | The Management of Product Development (1/2 unit course) | ||
| MKTG-465 | Introduction of New Products and Services | ||
| MKTG-466 | Marketing Strategy | ||
| MKTG-468 | Technology Marketing | ||
| MKTG-499 | Independent Study | ||
| MKTG-913 | Internet Marketing | ||
| MKTG-951 | Sports Marketing | ||
| MKTG-953 | Information & Technology Based Marketing | ||
| BIOT-914 | Biomedical Marketing | ||
| INTL-467 | International Marketing | ||
| MEDM-431 | Media and Integrated Marketing | ||
| TECH-917 | Analytical Marketing and Customer Relationship Management | ||
| Last edited February 5, 2009. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu | |||
