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Kellogg Insight: Miguel Brendl on Names and Influence

Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Name-Letter Branding Miguel Brendl

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Entrepreneurship and Innovation ENTR
Offered by the Entrepreneurship and Innovation Program

Students are required to take one foundations course and three additional electives. The foundations course is:

    ENTR-462 Entrepreneurship & New Venture Formulation
       
In addition to one foundation course, students must take any three electives from the following list:
    BIOT-912 Managing Innovation
    BLAW-921
or
BLAW-911A
Business Law for Entrepreneurs
    ENTR-463 Successful Entrepreneurship
    ENTR-901A Understanding and Managing Risk
    ENTR-902A
or
ENTR-902B
Entrepreneurial Selling: Skills and Strategies
ENTR-903 Corporate Innovation & New Ventures
    ENTR-903A
or
ENTR-903B
Corporate Innovation & New Ventures
    ENTR-904A
or
ENTR-904B
Entrepreneurial Risk
    ENTR-926 The Human Element in Private Equity Investing
    FINC-445 Venture Capital and Private Equity Investing
    FINC-446 Entrepreneurial Finance
    FINC-918A
or
FINC-918B
Major Project & Project Finance in Emerging Markets
    FINC-932 Case Studies in Venture Investment and Management
    INTL-474 Cross-Cultural Negotiations
    MECN-446 Pricing Strategies
    MGMT-463 Management of Technology
    MGMT-465 Small Business Management
    MGMT-927 Family Enterprises: Issues & Solutions
    MGMT-931A
or
MGMT-931B
Strategic Franchising
    MGMT-934 Managing Turnarounds
    MKTG-464A The Management of Product Development
    MKTG-465 Introduction of New Products and Services
    MKTG-468 Technology Marketing
    MKTG-913 Internet Marketing
    MORS-453 Power In Organizations: Sources, Strategies and Skills
    MORS-470 Negotiations
    SEEK-452A
or
SEEK-452B
Social Entrepreneurship (formerly NPMT-449-B) (5 week course)
    SEEK-956 Social Entrepreneurship in the Developing World
    TECH-441 Intellectual Capital Management
    TECH-911 The strategic Impact of Information Technology
    TECH-918 Kellogg TechVenture
       
Last edited  April 15, 2009. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu