All seminars take place in the Beatrice Room (4th floor, Room 488 north side of the building). Presentations are scheduled from 11:00am to 12:15pm on Wednesday, unless otherwise noted.
|Wednesday, January 9, 2013
||Brett Gordon/Columbia Business School|
"Advertising Competition in Presidential Elections"
|Wednesday, January 23, 2013
|Bing Liu/University of Illinois at Chicago|
"Sentiment Analysis and Social Media Modeling" (Abstract)
|Wednesday, February 6, 2013
||Punam Keller/Dartmouth University|
"Celebrating the Absence of Fit: The value of Field Research for Theory Development"
|Wednesday, February 13, 2013
||Rebecca Ratner/University of Maryland|
"Managing Motivation over Time: How Goal Progress and Temporal Focus Impact Goal Pursuit." (Abstract)
|Wednesday, April 10, 2013
||Gad Saad/Concordia University, Canada|
"The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography and Gift Giving Reveal About Human Nature" (Abstract)
|Wednesday, April 17, 2013
||Zsolt Katona/ University of California-Berkeley|
"Social Media Marketing: How much are influentials worth?"
|Wednesday, April 24, 2013
||Prasad Naik/University of California-Davis|
"Optimal Marketing Allocations in the Presence of Unreliable Data from Indian Markets"
|Wednesday, May 1, 2013
||Jeff Inman/University of Pittsburgh|
"What Determines Unplanned Purchases?: A Model Including Shopper Purchase History and Within-Trip Dynamics"
|Wednesday, May 15, 2013
||Tony Greenwald/University of Washington|
"Replication Dysfunction" (Abstract)
|Wednesday, May 22, 2013
||Dina Mayzlin/University of Southern California|
“An Empirical Investigation of Online Review Manipulation”
|Wednesday, May 29, 2013
||Tom Steenburgh/University of Virginia|
"Man On The Bench: The Power Of The Stick In The Sales Force"