Kellogg Marketing Conference brings perspective to the increasingly complex marketing landscape
Kimberly Clark’s Clive Sirkin encourages students to question traditional marketing practices at CMO Speaker Series
2012 Kellogg Shopper Index finds price is not the only reason people shop online
Student teams build marketing campaigns for 14 new consumer products and compete for top honors in Annual Kellogg Marketing Competition
Innovating Social Change Conference shows how business can produce lasting social change
Kellogg student challenges traditional publishing with innovative venture
Professor Tim Calkins’ new book shows business leaders how to protect their companies from competitive threats
Big data in social media has transformed marketing. Kellogg Professor Alok Choudhary challenges companies to take advantage of this goldmine
Women lend women a helping hand to obtain top positions, Kellogg research finds
Professor Neal Roese sheds light on the tendency to believe that ‘we knew it all along’
Taking on the timeliest business issues of today, Kellogg’s case studies are must-read materials in classrooms worldwide
Kellogg researchers find that consumers who tackle small balances first are likelier to eliminate their overall debt
Associate Professor Derek Rucker and doctoral student Soo Kim examine new dynamics between threats and consumption
Kellogg’s wide-ranging business conferences expose students to insights from experts and alumni from around the world
Promising new ideas to build global prosperity gain momentum at the 2012 Kellogg Innovation Network Global Summit
The professor credits Kellogg’s unique environment with encouraging excellence in both research and teaching
The 2012 Kellogg India Business Conference highlights the strategies Indian firms are using to promote innovation
The dual-degree MMM program marks its 20th anniversary with a celebration of innovation in the marketplace
Women on nontraditional career paths will learn about the advantages of a Kellogg MBA degree at the 2012 Women’s Leadership Workshop
In testimony to Congress, Andrew Razeghi explains how the government can foster and support high-growth entrepreneurs
Faculty-student teams face off over whether the global carbon footprint can be shrunk by private enterprise alone
Siri co-founder Dag Kittlaus explains how an upstart company with an innovative product won over early investors
Kellogg Professor Neal Roese finds that decisions about love inspire more regret than those related to work
Student panel finds advertisers stayed in bounds this year
Want your brand to stay relevant? Tune in to customers and “co-create” value, experts say
Kellogg professors get an inside view of business in India on the faculty version of Global Initiatives in Management
Now in its eighth year, the Kellogg School Super Bowl Advertising Review will evaluate the most (and least) successful ads aired during the game
Only 9 percent of Italians believe they are in a better position this year, compared with 53 percent of Americans, according to a Kellogg School survey
What do New Year's resolutions say about Americans' concerns and values? Associate Professor Alexander Chernev investigates
In-store mobile shoppers are likely to be the biggest spenders this holiday season, Kellogg researchers find
Industry experts and practitioners gather at the Kellogg School’s Marketing Leadership Summit to consider the future of marketing
In his new book The Dieter’s Paradox, Associate Professor Alexander Chernev explains why dieters often undermine their own efforts to lose weight
A new Kellogg School study reveals how rumors turn into facts over time
A new study finds that natural phenomena, such as tree rings or ice sheets, are weak predictors of annual global temperatures
A 'genuine and earnest' desire to be helpful paves the path toward greatness, Campbell Soup CEO Douglas Conant '76 tells graduates
Delegates from 25 nations gather to explore how innovation leads to prosperity
'Innovation is always a team sport,' Boeing CEO W. James McNerney tells graduates
Zettelmeyer, the John L. and Helen Kellogg Professor of Marketing, thanks students for their hard work in the classroom
New research redefines the scope of brand competition and reveals the pitfalls of lifestyle positioning
An interactive workshop on global advertising highlights the importance of connecting with consumers across borders
The 2011 Kellogg Tech Conference highlights the transformative power of technology and social media
Lakshman Krishnamurthi pens an article about India’s fast-growing population in The Wall Street Journal
A new study by David Gal finds that dieting can stir up aggressive behavior
Love remains a main source of regret for typical American, study finds
Student panel finds social media, auto ads drive this year’s lineup
Speakers at the 2011 Kellogg Marketing Conference take a closer look at how advancements in technology and media are changing the industry
Nidhi Agrawal explores why we take the easy path after exerting ourselves
A new, ongoing study of consumers and their spending habits identifies the key drivers of 2010 holiday spending
In a discussion on the new edition of Kellogg on Marketing, the book’s contributors offer a window on the discipline’s latest trends and hottest topics
A new study by Alexander Chernev shows that weight-conscious individuals are more likely to believe in ‘negative’ calories
Marketing Professor Kent Grayson is named the Bernice and Leonard H. Lavin Professor
Clinical Professor Tim Calkins says the iPhone 4 is Apple’s first taste of brand crisis
More than 200 Part-Time and Full-Time students from the Class of 2010 are recognized with the Top Students, Dean’s Service and Beta Gamma Sigma awards
New research by Kellogg professors Adam Galinsky and Derek Rucker explores how social hierarchy alters the representation of monetary objects
In a Nota Bene panel discussion, Kellogg professors share life lessons with students
Consumers’ need for expression can lead them to misrepresent opinions on surveys, Kellogg researchers find
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