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Kellogg INSIGHT

Kellogg faculty bring their latest research emphasizing key findings.

In this issue:
Why Markets Tip to One Platform (or Not) Dylan Minor

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Student Project Opportunities

Welcome to the Student Project Opportunities page. The following are corporate and nonprofit organization projects available to student groups this quarter. *These projects are to be used for a current class project or they may be completed outside of class, but only with approval / supervision from a faculty member. The goal of the project opportunities program is to add value and hands on experience to your current coursework. This page will be updated regularly with new project opportunities as we become aware of them.

  • If you are a faculty member and you see a project that you feel is appropriate for students in your class, please pass it along to them.
  • If you are a student interested in taking on any of these for a group project (or an independent project), please contact Briana Cox via e-mail, phone (847) 491-3823 for more details and information on how to proceed. You'll need to tell her the class for which you plan to use the project or the name of the faculty member who has approved your participation in the project.
  • Projects listed in red are pending final assignment
  • Projects listed in blue are also available for Management Lab classes
Business Plan Development Organizational Management
Corporate Strategy Private Equity/Venture Capital
Finance Project Management
Marketing Real Estate
Marketing Research Sustainability
Operations/Human Resources


Business Plan Development
Actor Genie, Inc. Actor Genie is the only iPhone App with Hollywood insider information on what's casting in Film and TV in New York and LA. Actor Genie also features a directory of talent agents, managers, casting directors and their assistants, plus insider tips on who the best acting gurus, headshot photographers and ways to get cast are even if you don't have an agent. 

We are looking to expand Actor Genie in the Android Market and also expand to other cities and territories with information. In order to accomplish this we need to raise funds from Angel investors or VC. The two goals are to create a business plan for "actor genie" that would help be a sales tool to raise money for this 'actor and entertainment" market and the second goal is to create a business plan to show vertical potential. 

http://www.actorgenie.com/
All Services Included The vision of the company is to connect between tradesman (contractors, plumbers, painters, gutters, carpet cleaners etc.) with home owners/small businesses owners. We would assemble a network of professionals to minimize the competition in the market in favor of our clients by doing the research for professionals ourselves and provide a high quality work with lower fees.  This company has the potential to start in the Chicago area and eventually expend nationwide.

We are looking for a marketing research and feasibility study and a whole campaign from top to bottom. Everything from a good name for the company, Logo, a good and catchy jingle and TV commercials.
Daria de Koning Jewelry Daria de Koning (DdeK) is a boutique fine jewelry company presenting clean compositions mixed with subtle details, bold yet wearable designs that create chic elegance day or night.

The question presented by Daria de Koning is how, with minimal funds for development, can she expand sales of:
A) The existing high-end collection. And–
B) Find a new niche/foothold in bridal jewelry, an existing market with consistent demand.

www.dariadekoning.com
Empire Tea Services LLC Empire Tea Services handles tea importing, blending and distribution to wholesale accounts. We also provide private label options and online retail sales, as well as act as Consultants and Tea educators. We are a member of the Specialty Tea Institute of the USA.

We would like the development of an e-commerce site to replace existing site. 

www.empiretea.com    
Food Desert Action Food Desert Action (FDA) was founded in 2007 by a collective of concerned individuals seeking innovative strategies to restoring community access to healthy foods. FDA conceived of and implemented Fresh Moves Mobile Produce Market ("Fresh Moves"), the first market of its kind retrofitted from a full-sized city bus.

FDA is interested in developing a strategic growth and expansion plan to take the Fresh Moves Mobile Produce Market to scale. We are also interested in determining the feasibility of courting investment vs charitable contributions.

www.freshmoves.org
Gresik Productions Alan Gresik started running vintage during his 2nd year in college back in 1983. He now has access to over 38,000 vintage swing arrangements that no longer exist in any college jazz program.
He also has been called a Music Broker by several private city clubs that continuely use his services.

Since 1998 the Alan Gresik Swing Shift Orchestra has held on to the only big band steady job playing Thursdays at the Historic Green Mill Lounge. Help Alan Gresik market the orchestra for live performance/workshops.

http://www.gresikproductions.com
Iraqi Refugee Assistance Project The Iraqi Refugee Assistance Project provides individual legal representation to Iraqi refugees in life or death situations seeking resettlement to a safe third country. More than 260 law students and lawyers are matched with Iraqis referred by NGOs and individuals on the ground in the Middle East (including the United Nations, Save the Children, the Center for Victims of Torture, etc). We take cases based on urgency alone- our cases include children with medical emergencies, women who are victims of sexual violence or trafficking, survivors of torture and persecuted minorities.

IRAP is looking for help developing a business plan, both for internal use and to distribute to potential funders. Specifically, we are looking to map different growth strategies for our organization, determine related costs, and then set benchmarks and a timeline for fundraising.

www.iraqirefugee.us
LashDip LLC We are innovators of a semi-permanent mascara, an in-salon treatment never before done. Our business is training aestheticians on the product and process by setting up seminars all over the US to instruct them and selling the products to them. We currently hold 5-6 classes per month in various cities.

We have been very successful to date, but in order to launch worldwide we need a capital infusion. We need help in writing a business plan that we could present to potential investors and/or strategic partners. Our goal is to launch in Canada, Europe and Australia during 2012 through distributorships.

www.lashdip.com
MayaWorks MayaWorks is a nonprofit social enterprise headquartered in Chicago that empowers indigenous women of Guatemala to end their cycle of poverty and achieve economic security by providing markets for their handcrafted products primarily in the United States. MayaWorks promotes an international partnership between the Maya women of Guatemala and U.S. women to participate in global economic justice. 

MayaWorks has been operating at a deficit since 2008. MayaWorks needs a business plan to create a sustainable social enterprise model that will allow us to operate at a profit and increasing sales.

http://www.mayaworks.org/
Mikva Challenge

Mikva Challenge is a nonpartisan 501(c)3 organization that prioritizes the development of civic leadership in underserved Chicago high school youth. We help low-income Chicago youth become meaningful actors in politics and, by doing so, we honor the Mikvas' decades of inspiring young adults to embark on careers in public service and politics.

The Center for Action Civics (CFAC) is the arm of Mikva that works directly with teachers. Currently we have two curricula we use with teachers: Democracy in Action (DIA) and Issues to Action (ITA). Up to this point, these curricula have been free to Chicago teachers. We would like to explore the feasibility of publishing the curricula, becoming a fee for service program and expanding beyond Chicago.

http://www.mikvachallenge.org

Modern Life Products

Modern Life Products works to create new and innovative support-products in the Professional Beauty Industry for use by the Professional Cosmetologist or other salon professional.

With a new brand set to launch in 2012, Modern Life Products will bring a new niche product, and product category, into the Professional Beauty Industry. Along the development path, and especially once the first product is launched, we will need to impress prospective investors with a great business plan. I've got great people in place to create, fill, package, distribute, account for, and guide, but I do not have a polished business plan. Anyone with an interest in the Professional Beauty Industry will enjoy turning their attention in this amazing direction!

http://www.modernlifeproducts.com/

Mojuba Mojuba began as a way to ease the stress of the wedding day for brides and grooms alike. We provide wedding day emergency kits that ensure the wedding day goes off without a hitch. Inside each kit is your wedding day insurance policy, from pre-threaded needles to a shaving kit and even a camera for capturing day of memories.

We are looking to move Mojuba forward and we are in need of a concrete, organized business plan to present to potential investors.

http://www.mymojuba.com/
NeverMissGift.com NeverMissGift is an online service that takes the pain out of getting gifts for kids. Simply log onto our site and register the kids that are important in your life (nieces, nephews, friends kids); it's easy - simply match the child to a profile, select the occasion (birthday, holiday, etc.), and pick a price point. We'll track the occasion, find the perfect gift, notify the gift giver, and deliver it to the recipient on time. Be on time, be on trend, be the gift hero. 

Currently my site is self funded and I am managing the launch independently. I am looking for a team of students to develop a comprehensive business plan that can be used should I choose to look for funding.

www.nevermissgift.com
Not Named The company is approaching large established Fine Art Services companies in the USA that have shown interest in developing a presence and/or opening a branch in China. There is a growing demand for quality services. Currently there are a small number of under qualified operations on the market. 

The company would like a market analysis of the Chinese art market as it relates to FAS, as well as information on fine art logistics, US to China, for a business plan.

ReWrite Your Life

Rewrite Your Life is a non-for-profit organization helping children and teen from the ages of 9-17 choose better eating habits, enjoy physical activities/exercise and build self esteem. The organization is looking for someone who is passionate about this issue and cares about our children's future.
Trafalgar Sailing We are a Royal Yacht Association sailing school based in Gibraltar. We run practical live onboard 5 day sailing courses from Gibraltar to Morocco and Spain. 

We would like help in marketing our RYA courses on the internet. Website ranking, social media sites etc.

www.trafalgarsailing.co.uk
Vertice Communication

Vertice Communication is an advertising agency located in Guadalajara, Jalisco, with offices in Los Angeles and Houston. We do quantitative and qualitative market research; strategic planning; online market media planning and buying; print, design, and production; in store and out store retail strategies. 


We are interested in project development, namely developing a Brand Valuation Method for us.

http://www.verticecom.com

Corporate Strategy
Active Loop Active Loop is a Social TV companion app platform. It needs an analysis of the current landscape for companion app development platforms and the companion app market. Also, to identify underserved market segments and propose innovative business models for addressing the companion app market in the United States.

http://www.active-loop.com/
Illinois Tool Works A multibillion dollar company with nearly 100 years of history, ITW today designs and manufactures fasteners and components, equipment and consumable systems and a variety of specialty products and equipment for customers around the world. The company's more than 840 businesses are small, decentralized and focused. 

We are looking to expand into the cold-formed tooling process and need both a strategy and market research to move forward.

http://itw.com/

Prayables Prayables is a free online prayer community that offers women of all faiths a way to find spiritual inspiration that’s contemporary and relevant to their lifestyle. Prayables publishes original prayers, blogs and feature articles, which are religiously neutral and uplifting.

We’re looking to develop a new strategic vision that will examine who our audience is, what are the needs of the market place, and how Prayables can position itself to deliver more and better spiritual inspiration. Additionally, we need to include a sustainable revenue model in our plan.

http://prayables.com/
QE Solar

QE Solar (QE) is a clean energy technology company that provides full service cleaning and maintenance solutions for residential, commercial, academic, utility, government/municipal, and Power Purchase Agreement ("PPA") owned solar systems. 

QE is interested in assistance with its corporate strategy and marketing plan.
Desired Goal: To develop a low-cost, local/regional corporate marketing strategy for QE to launch its business and expand its customer base in the NJ/NY/PA areas. The strategic plan would ideally include a course of action for QE over the next 6-12 months including an analysis of: market size, customer segments (namely commercial & PPAs), competition, pricing and marketing/advertising opportunities to reach customers.

http://www.qesolar.com/

Threadless Threadless is an online community of artists and friends. As the company explores new opportunities and canvases for its artists, it keeps true to the core of its business; anyone from any corner of the Internet can make and pick what Threadless sells. Since 2000, thousands of artists have submitted their work. 

For 2012, the company has identified Western Europe as a priority region to improve operating capabilities and growth. MBAs will work with Threadless to develop an international expansion strategy and market entry planning tool or template for specific or regional markets. From this work, we will prioritize short term opportunities and identify gaps and solve short term complications and longer term international expansion optimization projects. In particular, we will focus on developing the market entry plan for Europe to include SME input on entry options, stages, and milestone gates.

http://www.threadless.com/
Triad Broadcasting Company Triad is an operator of middle-market commercial radio properties across nine states.

The project would focus on the potential for establishing a national network for intelligent long form news and talk programming on various commercial stations and other platforms such as internet, satellite radio, and other mobile devices. The CEO of the company would establish a panel of nationally recognized industry experts in business finance, and communications law to advise the students during the process. CEO will attend the initial meeting. We envision NPR as a primary competitor, and the news presentation will attempt to contain no political bias.
Finance
Marketing
BetterWeekdays, Inc BetterWeekdays is developing a pay-per hire job matching and placement platform to help mid-sized businesses source MBA professionals by capturing their social graph (LinkedIn/Facebook) and combining it with an assessment tool tied to the culture of our corporate customers for the purpose of establishing corporate FIT and career fulfillment.

We would like a Kellogg team to develop a go to market strategy that will allow us to perform on our key milestones: #of MBA professionals signed up, #of companies signed up to system. Also, we would like to identify relevant partners in order to grow the BetterWeekdays Brand.

www.betterweekdays.com
Burton History Trees Burton History Trees produces, markets and distributes artwork by Evanston based artist Bruce Burton.

Since 1979, Burton has made and sold roughly 30 individual "Burton Tree" Lithographs for popular culture subjects of Music and Sports. He created the images using paste-up and typesetting machines, and sold through word of mouth (without the internet) roughly 100,000 units in total.

We are interested in working with a group of Kellogg MBA Students to help with the marketing and media strategy for Burton History Trees.

http://burtonhistorytrees.com/
DDB Worldwide DDB is a global advertising agency with over 200 offices, 8,000 employees, and 1300 clients globally. The agency is widely known for its philosophy on social creativity and a wide array of award-winning work. Over the last 11 years it's the most awarded agency at the Cannes Advertising Festival. The agency's Chicago office has been particularly successful and has won over half of the agency's 100+ Effie awards for effective marketing communications.

My team at DDB is currently partnering with clients to help them with innovation opportunities... this includes product, distribution, promotion, packaging, and pricing innovation. There is a great deal of leeway for the student to define how she/he would like to partner with us and what the deliverable would be. Some examples of how students can contribute include performing industry analysis, defining a growth strategy or opportunity, conducting primary and secondary research, and assisting with prototyping, piloting, and innovation workshops.

http://www.ddb.com
Family Defense Center The Family Defense Center's mission is to advocate justice for families in the child welfare system. The Center focuses primarily on child protection investigations, the “front-end” of the child welfare system. Its award-winning programs include direct services, impact litigation, policy advocacy, parent empowerment and community/public education and self-representation education for individuals involved in child protection investigations.

We have a tiny legal staff and magnify our impact with volunteers and pro bono firms, but we are very stretched and lack the resources to do effective fundraising and marketing that would help us grow/sustain ourselves. A marketing and fundraising plan that is realistic and can be carried out by the small staff of lawyers and an administrator as well as a small but growing board would be an invaluable tool for long term growth of our Center.

www.familydefensecenter.org
Family Service of Winnetka-Northfield Family Service of Winnetka-Northfield is a private, not-for-profit community service organization that promotes the emotional well-being of individuals and families through quality, affordable counseling and psychotherapy. Additionally, we provide educational programs that enrich community life, serve as a resource to local organizations and respond to societal changes as they affect the lives of those we serve.

We are seeking to develop a marketing strategy to increase the utilization of our services. One challenge we face is that we use a sliding fee scale, namely the reluctance of individuals to utilize the service due to the misperception that sliding fee scales are associated with sliding quality. We currently seek to address this issue by stressing both the quality and affordability of our services.

www.familyservicewn.org
The French Company The French Company has been in business since 1973 and is the largest national service provider of equipment preservation and maintenance services to the retail industry. The French Company specializes in helping retailers lower their overall total costs through custom asset preservation programs.

Looking for assistance conducting research with other national service providers to determine what marketing initiatives they use and what has worked best to improve their sales, i.e, printed collateral, SEO, or online marketing. What is the cost of each initiative as a percentage of gross sales or profit?.

http://www.thefrenchcompany.com

H.O.M.E. H.O.M.E. has helped thousands of low-income seniors to be independent and stay in their communities for 30 years.

Develop a marketing/communications plan for H.O.M.E. based on the results of the communications audit recently completed by the Taproot Foundation and on conversations with staff, Board and clients about our current audiences, our priorities among them, and our concrete goals for expanding each of them.

http://www.homeseniors.org/
Girls 4 Science Girls 4 Science is a nonprofit organization dedicated to exposing girls in Chicago ages 10-18 years old to science, technology, engineering and math. We focus on developing skills, self-esteem, awareness and relationships to help girls overcome barriers that may prevent them from achieving greater success in these fields. The organization has been successful at servicing the community but is now looking to help it expand and become more self-sufficient.

We are looking for assistance in the following: defining the direction of the organization to take it to the next level, developing the marketing strategy, identifying funding ideas and sources, assistance with funding applications and coming up with a common grant submission.

http://girls4science.org/
iToy, Inc. Brick & mortar speciality toy retailer with two locations in the Chicagoland area. Looking to expand locally and nationally.

Review current situation and make recommendations. Design and implement a strategic and tactical marketing plan for both brick and morter and e-commerce. Intigrate an overall marketing plan utilizing website, facebook, twitter, linkedin,blogs, e-mail etc. Substantially increase sales via e-commerce.

http://www.brilliantskytoys.com
Jan Craig Headcovers LLC

We are a 50 year old maker of custom hand knit golf headcovers. Our product is sold around the world to (i) golf pro shops/retailers for resale and (ii) individual golfers/end users. We are recognized as one of the most prestigious, high quality, golf accessory brands.

We are looking for the creation of social media strategy and action plan for review and approval; implementation of plan, analysis of results and incorporation of appropriate mid-course adjustments to maximize plan's effectiveness.

http://www.jancraigheadcovers.com/

Midwest Orthopaedic Network

Midwest Orthopaedic Network wishes to brand themselves as a quality organization that goes beyond just providing services but developing outcome measures and benchmarking of physician members to be transparent to all purchasers of their services. These seven practices have become clinically integrated by development of quality measures that they must adhere to. End of 2008, MON had major changes to their membership and now would like to develop a stronger name recognition with new and current members.

http://www.midwestorthonet.net

New Venture Kellogg Alumni planning on disc (DVD, Blu Ray, Video games) rental (kiosk)company. The company will be competing with Netflix and Redbox. Wanted to create a premium content delivery brand that will expand its content distribution to TV and online channels in the future.
Northwestern Emergency Medicine Residency Program

The residency program in the Department of Emergency Medicine at Northwestern is a premier, four-year training program for medical school graduates who want to specialize in emergency medicine. We train 12 physicians per year, with a total program size of 48 resident learners.

We would like a high quality marketing strategy to attract the best medical students to apply, and eventually choose our training program. We have a special need to improve our recruitment process, especially for minority applicants. A thoughtful marketing plan would include elements that could further distinguish our program from our peers.

Website

Patois by Stebner I have made my living as an artist for over 35 years, creating pottery, oil paintings and painting murals in homes across the country. I work not only alone producing my art, but also running the office. I have sold to galleries and museum stores across the United States. 

At this stage on my career and life, I need to shift my selling from traveling around the country doing shows to marketing more efficiently on the internet. I have built my own websites in the past which need better optimization, but what I need to do now is create a new one(current site is on MobileMe which dies in June) which will not only be well optimized and have an easy to update gallery, but also reach a braod enough geographical area that I can auction off a piece of art, either a ceramic vessel or a painting, each day. Said site would need all the sales and shipping features as well as incorporate my new blog www.patoisbystebner.com, which tracks my life as an artist here in Ohio as well as when I paint in France.

www.brucestebner.com
Planet Gridiron LLC

Planetgridiron.com is an online community of athletes, coaches, and fans. It allows participants to engage in conversation with a worldwide audience of professionals and nonprofessionals in the area of athletics. The responses are tailored to the athletic, educational, and life goals shared by each individual.

Planetgridiron.com would like to increase the potential membership for their website. Through the use of improved marketing strategies, Planetgridiron.com could reach a greater number of athletes, coaches and fans to enhance the resources needed to bring further benefits to their network and community.

http://www.planetgridiron.com
St. Martin de Porres High School

A member of the nationally recognized Cristo Rey Network of Schools, St. Martin de Porres High School, provides an education that enables its students to be college ready, work ready people of faith. Our school exclusively works with students of limited financial means.

St. Martin de Porres requests help in creating a marketing study, and marketing plan that we can use as we move forward and grow.

http://www.smdpwaukegan.org

The Missing Piece Designer clothing, shoes and accessories, sold on consignment. Closet clean-outs, personal shopping, closet curating and styling services available.

Looking for ways to target my audience, public relations, growing and expanding the business.

http://www.themissingpieceonline.com/
The Trigger Point Institute The Trigger Point Institute offers live workshops and instructional DVDs that teach people self-care techniques for eliminating physical pain and for increasing strength, endurance and flexibility. Specifically, the Institute teaches people how to perform myofascial trigger point therapy on themselves.

The primary marketing objectives of the Institute will be (a) to create demand among the general public for attending trigger point workshops and (b) to create demand among venues for hosting the workshops. The Institute's marketing activities will have succeeded when people from the ten largest U.S. metropolitan markets regularly visit the Institute's website to find trigger point workshops at local health clubs, yoga studios and wellness centers.

http://www.triggerpointinstitute.com/
Marketing Research
BetterWeekdays, Inc BetterWeekdays is developing a pay-per hire job matching and placement platform to help mid-sized businesses source MBA professionals by capturing their social graph (LinkedIn/Facebook) and combining it with an assessment tool tied to the culture of our corporate customers for the purpose of establishing corporate FIT and career fulfillment.

Based on the company signups to our landing page, we will need to conduct additional customer development interviews where a student group will contact HR departments or hiring managers of our target companies with the goal of understanding the key features and functionality that our Beta product must have. Second, we will need to further understand the key features and functionality that the MBA professionals in our system most connect most with.

This project will ensure that we develop the necessary features for our Beta product launch at the end of the quarter in time for the Kellogg Alumni Weekend events at the end of April.

www.betterweekdays.com
Briggs Healthcare Briggs Healthcare is a Medical Device company selling daily living aides into markets targeted at senior citizens.

We are looking for a concept to direct senior citizens to a Briggs social website to engage in discussion of health and wellness in which our products could be suggested to assist in living based on topics of senior citizen discussion.

www.briggscorp.com
Hunter-Miller Group The Hunter Miller Group is a leading edge market research and planning firm.

The Hunter Miller Group describes THE FILTER as the lens through which many African Americans see themselves. There is opportunity broaden THE FILTER's appeal and market interest by developing a research tool. The project has two major objectives. First you will conduct research to ascertain the depth of the market for THE FILTER to ensure modified versions of this product are optimal additions/revenue streams to our existing business. The second goal would be to determine the potential profitability of this product. This would include detailing the expenses to launch these modified version and conducting a break even analysis.

http://www.huntermillergroup.com
Ibiza's Ibiza's is a fashion design and marketing business operating in the casual footwear industry. The start-up will create its own designs of a traditional leather sandals, fabricate them through third party manufacturers and distribute the products in the US market through established distributors and retailers.

The project required for the company is a market research analysis that helps management decide which are the segments to target and what are the key characteristics of the target customers that will help build the brand.
Inspiration Corporation Inspiration Corporation is a Chicago-based non-profit that helps people who are affected by homelessness and poverty to improve their lives and increase self-sufficiency through the provision of social services, employment training and placement, and housing.

As part of a social enterprise business plan in development by a Kellogg student, there is a strong need to bring Marketing Research analysis and effort into understanding and quantifying demand for employment training in the Chicago area, as well as information helpful in pricing the service for social enterprise.
KidsDadsMoms.com KidsDadsMoms.com was launched in the year 2000 to address the educational development of children. We designed a process that empowers parents, families, educators and clinicians to harness Internet technology to help them advocate for and take an active role in their children's education and development.

Our challenge, as a for profit company, is in pricing, marketing, traditional advertising and promotional strategies and the best use of social media to address this nation's growing demands for the social issues of caring for our aging population of 75,000,000 baby boomers and better educating our 60,000,000 average, gifted and challenged children between the ages of infant to 14 years old.

http://www.kidsdadsmoms.com/
Mitchell Museum of the American Indian Founded in 1977, the general purpose of the Mitchell Museum of the American Indian is to promote and share a deeper understanding of and respect for Native American peoples through the collection, preservation and interpretation of their traditional and contemporary art and material culture.

We have completed some preliminary analysis of our audience/visitors and begun work to identify the demographic and psychographic segments where the Mitchell has its greatest strength or potential for growth in membership and donations. Right now, however, we feel our biggest need is to understand the factors that drive customer satisfaction with the Mitchell Museum and, in particular, the key factors that would cause visitors to the museum to become repeat customers and/or expand their involvement with the Mitchell by becoming members or making charitable donations.

Mitchell Museum
Northlight Theatre

Northlight Theatre, located in the North Shore Center for the Performing Arts, is one of the largest non-profit theatres in Chicago. Dedicated to enhancing the cultural life of the North Shore and Chicago, Northlight presents theatrical works which reflect and challenge the values and beliefs of the community it serves while continuing to grow its reputation for launching world premieres, new musicals, classic plays and intelligent dramas.

Northlight Theatre is exploring opening a black box second stage in an existing structure or store front on the North Shore. We want to understand the potential demand for a small "black box" theatrical venue for Northlight on the North Shore, especially as an additive to our existing mainstage theatre in Skokie. We wish to also understand the parameters of that potential demand relating to audience demographics, pricing, accessibility to city audience, competition and product type.

Northlight.org

Philippe Matignon Revival Brands, has recently introduced a well-known luxury Italian hosiery collection to the US market. Philippe Matignon is a global brand manufactured by Golden Lady with worldwide sales of more than EUR 140MM. The product comes in a variety of styles and has design and quality to compete with the likes of Wolford and other top brands. To date, this is the first time it is being sold in the US. 

The areas we need help are:
Analysis of market segmentation
Recommendation on target and positioning Analysis of the local market / typical local customer
(optional) Competitive landscape
(optional) Conjoint analysis
(optional) Pricing recommendations

http://www.philippematignon.us/
Takagi Design

Takagi Design (TD) is a high-end furniture and home furnishing design and retail company. The firm will have an in-house design team and also license designs from talented designers, both established and up-and-coming.

The purpose of this project is to learn more about the shopping behaviors of Takagi Design's target customer. 

http://www.ateliertakagi.com/

Touch Robotics Inc. Touch Robotics Inc. is a Chicagoland start-up that designs and leases custom built robotic retail display kiosks. The RoboKioskTM provides a unique way of entertaining, informing, and engaging customers, thereby enabling retailers and brand marketers to attract customers' attention and effectively improve product messaging recall rate.

Perform primary market research to gain greater insight into the target consumer segment. Key goals of the project will include finding: reaction from potential users, interest level, pricing sweet spot, usage patterns, most desired product features, and barriers to adoption.
Watchfire Signs & Watchfire Digital Outdoor Watchfire by Time-O-Matic engineers and manufactures LED signs to help businesses and organizations increase visibility and drive growth. The company has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 15 years and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire signs can be found at banks, retailers, schools, places of worship and other locations. 

Watchfire would like students to develop a study that quantifies the durability and service experience associated with major LED sign and digital billboard manufacturers. We anticipate this study will look at how LED signs and digital billboards perform in the field and the experiences that owners had with customer service.

http://www.watchfiredigitaloutdoor.com/
Organizational Management
American Copy Editors Society The American Copy Editors Society is a non-profit organization working toward the advancement of editors. Our aim is to provide opportunities through training, discussion and advocacy that promote the editing profession. We hold a national conference and regional workshops, plus hold nationwide contests, give scholarships and awards in research. We have roughly 850 members. 

We hired an ED two years ago, we've developed a 5-year strategic plan (our first), done cost-per-member analyses, broadened our membership, etc., in an effort to become more professional and improve our financial base. The Board would like an audit of our operations -- what's the board's role? The ED's? What marketing should we be doing? Future funding initiatives? How can we better serve our members, who need us now more than ever since "media" is being redefined by the minute?

www.copydesk.org
Operations/Human Resources
Private Equity/Venture Capital
Phone Features, Inc. Phone Features, Inc. has developed a patent pending phone feature that is applicable to all types of phones including cell, VoIP, landlines, and PBX. We are attempting to license out our technology and working on improvements and add ons for our current feature. We are contemplating making this feature an application for smartphones. 

We are looking to raise money for future patent work, foreign filings, prototype development, and application development.

http://www.rkinventions.com/
Project Management
RK Inventions, LLC RK INVENTIONS, LLC, a think tank company, has a patent pending advertising and loyalty idea that is perfect for the auto industry. The idea is to have an automotive shop or car wash ask their customers if they could install their own plastic license plate frames. These frames would advertise the company's name, address and/or website while offering discounts to the car owner for participating.

We are looking to license this idea. Here is an inexpensive way to not only keep customers loyal, but to also attract new customers.
We are willing to offer exclusive rights to this patent pending idea.
RK Inventions, LLC RK Inventions, LLC has developed numerous devices that help disperse soap on a body while in the shower. Our devices will drastically cut down shower time, save water and the energy needed to heat the water. Plus, we are making showering easier for the elderly and the disabled. Our product is ideal for hospitals, nursing homes, gyms, cruise ships, the military, hotels, hospices and more.

RK Inventions is looking to license these ideas out or find a manufacturer/distributor who is willing to take this on and bring it to market.
Real Estate
Sustainability
SHAMROCK CUPS LLC Product design company with patent apps. relating to integral cup lid, thereby eliminating the need for plastic snap on lids. Shamrock Cups envision this product to contribute to reducing the carbon footprint of some plastics.

http://shamrockcups.com

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