Talented, Ambitious Students
Smart, Influential Alumni
Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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Case Project Development
Faculty often seek cases concerning business strategy, crisis management, entrepreneurship, ethics, finance and accounting, governance, leadership, management, marketing strategy, new product development, operations, organizational development, supply chain, and technology.
Your company experience may be unique, and the challenge is to match a potential case with the appropriate faculty expert, classroom need and available time. Although it is not assured that a faculty member will decide to contact your company, if your company situation meets a specific faculty member’s area of expertise and pedagogical parameters, a faculty member may contact you. In addition, Kellogg faculty will occasionally invite key company personnel into the classroom at the conclusion of the case discussion to amplify the case and enrich the student learning experience.
Once you have submitted the online Case Project form, you will receive a follow-up e-mail. Your project will then be posted on the Faculty Case Development Web page, which serves as a clearinghouse and resource to the Kellogg faculty. Unless otherwise specified, it will remain there until taken by a faculty member or removed upon your request.
We also encourage you to consider volunteering at Kellogg in other meaningful ways, such as speaking to student clubs or presenting at annual conferences.For more information click here.
If you have any questions or would like further information, please contact Sheila Duran at s-duran@kellogg.northwestern.edu or by telephone at 847-491-5400
