Healthcare Marketing in the Era of Globalization

This panel will discuss the changing competitive challenges faced by biomedical drug and device companies in the age of globalization.  It will also look at the flow of physicians, treatments and patients across all continents.  Panelists will be asked the following questions:  How does your business compete abroad in healthcare systems that differ drastically from each other?  What are the pros and cons of partnering with a European/Asian company?  What impact do global partnerships have on branding?  



Moderator
Robert Schieffer, Senior Lecturer of Marketing, Kellogg School of Management

Panelists
James Fischer,'91, Vice President of Nutrition Global Marketing, Baxter
James Hassard,Executive Director, Marketing, Amgen
Phil Nichols, Group Product Director in Global Product Development, Ethicon Endo-Surgery

 James Fischer, '91, Vice President of Nutrition Global Marketing, Baxter

James Fischer is the Vice President, Nutrition Global Marketing, in Baxter’s Medication Delivery Division.  Baxter is a global diversified healthcare company that applies a unique combination of expertise in medical devices, pharmaceuticals and biotechnology to create products that advance patient care worldwide.  James and his team, work closely with Nutrition’s functional groups and with regional and in-country sales and marketing personnel to design, develop and market parenteral nutrition products for patients for whom oral and enteral nutrition is insufficient or impossible. 
 
James has been with Baxter since 2002, and has worked in country level business unit management and global marketing roles in its Medication Delivery and BioScience businesses both in the United States and Germany. From 1995 to 2002, James worked at Fusion Medical Technologies, Inc. most recently as its Vice President of International Sales and Marketing, located in Germany. He has also worked for Stryker Corporation in its Endoscopy Division.
 
James graduated from Princeton University and earned a MBA from The Kellogg School of Management, and a MPA from Golden Gate University in San Francisco.


 James Hassard, Executive Director, Marketing, Amgen


Jim Hassard is Executive Director, Marketing for Amgen’s US commercial organization. Amgen is a leading human therapeutics company in the biotechnology industry. Amgen launched the biotechnology industry’s first blockbuster medicines, serving millions of patients world-wide.
 
From January 2006 to August 2008, Jim was on assignment in Amgen’s international operations, serving as General Manager in Portugal and International Commercial Franchise Lead, nephrology therapeutics, in Zug, Switzerland. Jim joined Amgen in 1999, and has held various roles in sales and marketing, both US and global.
 
Before joining Amgen, Jim Hassard held various sales and marketing roles with Schering-Plough in Canada. He received a B.Sc. Pharmacology from University of Toronto and an MBA from Nova Southeastern.  

Phil Nichols, Group Product Director in Global Product Development, Ethicon Endo-Surgery

Phil Nichols is Director of Marketing, Global Product Development, for Ethicon Endo-Surgery, a Johnson & Johnson company.  Ethicon is a developer of advanced surgical instruments for minimally invasive, open, and natural orifice surgical procedures.  He has marketing leadership responsibility for global pipeline creation, new product development and worldwide launch in support of the company’s $3.5B product portfolio.
 
Phil began his career as an officer in the United States Air Force serving in various Air Combat Command operational and staff responsibilities.  He joined the LEADS Corporation to lead the management consulting division in Washington, D.C.  In 1997, Phil joined GE Aircraft Engines Services as Six Sigma Black Belt and Director of Global Sales Operations.  He joined Ethicon Endo-Surgery in 2001 and has held a variety of functional leadership positions. 

Phil received his undergraduate in Zoology and Chemistry from South Dakota State University and his MBA from Old Dominion University.  He lives in Cincinnati with his family.

Robert Schieffer, Senior Lecturer of Marketing, Kellogg School of Management

Bob Schieffer joined the Kellogg faculty in June of 1997, and is a Senior Lecturer of Marketing. Bob is also the Academic Director of the Customer Insight Tools executive program at Kellogg.

Prior to joining the Kellogg faculty, Bob held Senior Marketing positions in successful global corporations. Positions held incude Director, Global Marketing Research, at Abbott Laboratories in Chicago, Illinois, and Director, Marketing Research, at Adolph Coors in Golden, Colorado.

Bob teaches Research Methods in Marketing at Kellogg and has developed and led Kellogg Executive Education seminars for GE, Ashland, Grupo Modelo and International Paper.

Bob also teaches Customer Insight Tools in the Masters of Product Development Program in the McCormick School at Northwestern University.

Bob earned his Masters Degree in Business Administration from the University of Wisconsin, where he graduated with honors. His areas of expertise include market segmentation, product optimization, global marketing research and customer satisfaction and loyalty measurement.

Bob is the author of Ten Key Customer Insights (2005), and is the President of Schieffer and Associates, a Marketing Consulting and Development firm.