Featured Faculty
Prof. Craig Furfine blogs about the return of Commercial Mortgage Backed Securities
Talented, Ambitious Students
Leslie Gerdes '09 and Kellogg team bring business and medicine together to help beat asthma
Smart, Influential Alumni
Jennifer Steans ’89: Poised between business and philanthropy
Kellogg INSIGHT
Kellogg faculty bring their latest research emphasizing key findings.In this issue:
Name-Letter Branding Miguel Brendl
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S.C. Johnson & Son Professor of International Marketing Philip Kotler, author of the essential textbook Marketing Management
Photo © Nathan Mandell
Leading the Market
The Kellogg School is strongly committed to exploring and implementing new ideas, within the school and beyond it. Since its founding in 1908, Kellogg has influenced the way business is taught and the way business is conducted.
Here are some of the ways we maintain our edge:
An evolving curriculum. As the business world changes, the Kellogg curriculum keeps pace. New courses can be launched in as little as two weeks, and our majors are frequently updated to reflect industry needs. (Recent additions include the Health Enterprise Management program and Entrepreneurship and Innovation.)
A nimble attitude. When students in the Part-Time Program asked us for a Saturday option, we listened. Today 88 students are enrolled in the Saturday program. That’s just one example of a flexible approach that allows us to respond to student — and market — needs.
A faculty of industry leaders. Kellogg faculty members have helped shape how business is done. Philip Kotler, for example, was named “the world's foremost expert on the strategic practice of marketing” by the Management Centre Europe.
